Brand Ambassador - Montréal, Canada - Peter Mielzynski Agencies

Peter Mielzynski Agencies

Verified Company

Montréal, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Overview:

PMA Canada is seeking a bi-lingual (French and English) passionate ambassador to lead the successful execution of both Activation and Advocacy/Engagement efforts & programs for Brown-Forman brands in Quebec.

This position requires strong brand knowledge and a flair for building and executing events that exemplify the premium Brown-Forman brand portfolio; including Jack Daniels, Woodford Reserve, Herradura Tequila and many more.

Scope:
Regional / Provincial. Provincial travel is a requirement for this role.

Responsibilities:

o Work and collaborate with the Senior Advocacy and Engagement Managers to learn and develop the Advocate area of the position, especially in Brand Education, Storytelling and Training efforts with Trade and Consumers

Collaborate with territory managers to identify activation and event opportunities in their assigned territory
Planning with internal and external partners
Execute events within budgetary guidelines
Execute On-Premise programs/promotions within diverse accounts
Build and grow relationships with key stakeholders and contacts including, clients, suppliers, agency partners, influencers and other industry players.
Develop and communicate the event calendar to stakeholders
Coordinate merchandising and POS material for assigned promotions
Plan and Execute promotions / brand events in accordance to guidelines
Create post reports for all events/promotions in a timely manner
Utilize social media tools according to the customer needs and within company guidelines
Ensure compliance of all activations to the local / provincial regulations and internal company guidelines
Report on competitive activities within accounts and offer constructive suggestions

o Gather event insights and present results, findings and comments to leadership

Recruit key gatekeepers for selected accounts and build relationship with them
Execute employee training through workwiths
Execute customer staff trainings (cocktail trends, hands ontraining)
Develop and execute promotional activities at select sponsorship events
Execute media events, drive brand messaging with key media outlets, and become the voice for the brand
Host educational seminars on the Premium brand portfolio and categories history, heritage and popularity
Conduct training for agency promotional team members
Represent the Premium brands portfolio at media events
Drive distribution, visibility and endorsement of Brands in top ontrade and offtrade outlets in key markets
Other related duties as assigned

Must be able to:

Live and demonstrate the company values.
Demonstrate and exhibit high levels of professionalism with internal and external customers
Have a valid driver's license and access to a vehicle for work purposes (car allowance provided)

Qualifications:

Required Skills & Experience:

Bachelor's Degree preferred
Bilingual (French and English)
2 years sales/marketing/promotional experience
Trained mixologist capable of bartending at a level consistent with Trend Leading Account bartender in Canada
Smart Serve certified
Proficient MS Office skills
Experience working with and handling spirits / alcohol
Excellent Negotiation and Influencing Skills
Strong interpersonal and analytical skills
Excellent communication skills: verbal, listening and written
Strong organizational and multitasking capabilities
Excellent sales and promotional background
Seek out new ideas, exhibit initiative and be proactive
Demonstrated capability in training
Knowledge of Liquor Board Regulations, market trends and competition
Previous experience with premium alcohol brands preferred