Growth Product Marketing Manager - Toronto, Canada - Precision Nutrition

Description

Wanted:

An insightful Growth Product Marketing Manager who will lead the development of all digital growth initiatives of our products.

Precision Nutrition is looking for an experienced product growth expert who will work to accelerate revenue and revenue velocity by leading the development of all digital growth initiatives resulting in sustainable user acquisition and retention.

As one of the largest nutrition coaching companies in the world we need a forward-thinking growth strategist and hands-on executer who will play a key role in the evolution of PN's product growth strategy and will own the vision and roadmap for this function.

Join our Adventure

We're embarking on a new adventure, and we need a growth manager focused on customer and user acquisition, activation, retention, and upselling who can work cross-functionally with other key functions like designers, product management, developers, and data scientists to execute growth initiatives.

We've got an exciting journey ahead of us

To help us reach our goals and keep us moving forward, we need a product growth specialist who knows how to gather data on our customers' needs, turn those into actionable tasks, and work with the design and technology teams to build products that help millions more people live healthier, happier lives.

As a hands-on growth manager you will define our growth plan and coordinate and execute the growth plan to optimize our revenue funnel.

What you'll be doing

• Owning and developing PN's growth funnel, including [lead generation, onsite conversion, etc]
• Partnering closely with product teams to ensure successful development and launch of new products, and growth optimization of the existing product set
• Using web traffic, site engagement data, and inproduct metrics to prioritize opportunities and report on the business impact of your optimization efforts
• Building a deeper understanding of personas, visitor and customer behaviors on our web properties
• Partnering closely with SEO resources to ensure site is optimized for SEO

A few important caveats

• This is a dream job, if you're the right person for it._

What we're looking for
A product growth expert with a commercial and data-driven mindset who has the ability to lead the implementation and execution of PN's growth initiatives


Must-Have #1:
You must be experienced.

You have 5+ years of conversion rate optimization experience, product marketing, or growth product management experience, ideally within consumer-focused subscription business models.

Must-Have #2:
You're insightful and analytical.
You have proven experience with hypotheses-driven A/B testing, experiment design, and basic statistical analysis.


Must-Have #3:
You have a commercial and data-driven mindset.

You are comfortable using Google Analytics, Google Data Studio, Google Optimize, Excel, and Tableau to synthesize large data sets, identify opportunities, monitor performance, and report on progress.

Must-Have #4:
You're a natural born leader.
**Must-Have #5: You are fluent in SEO as an acquisition channel.
You have strong knowledge of Search engine optimization (SEO) programs and best practices.


Must-Have #6:

You have the ability and desire to partner with design to create experiences that are positive for the brand.

You have the ability and desire to partner with design to create experiences that are positive for the brand.

You have excellent communication, roadmap management, and presentation skills, with demonstrated experience briefing senior leaders on outcomes and recommendations and you have an interest in teaching others.

Wondering if this is the right path for you?
Every year, professionals at the top of their field choose to join Precision Nutrition.

Here are some reasons why.


Reason #1:
We give you the freedom to "do you."
Unlike most companies, we don't have rigid rules about how and when to do things. You'll always be free to work independently, whenever, wherever, and however you want.


Reason #2:
You can work from anywhere.

Reason #3:
Meetings are optional. (No, really.)
You're an adult. You're capable of deciding how your time should be spent. If you don't think you need to attend a meeting, you don't. Simple as that.


Reason #4:
You'll always feel supported.
In a regular office, it's easy to feel like a hamster in a wheel, powerless to change things.

At Precision Nutrition, we work as a team to overcome issues & barriers that stand in each other's way, and we treat each other with enthusiasm, compassion, and care.

Reason #5:
You'll never be bored.
People often come to Precision Nutrition after hitting a plateau in their old jobs.

At PN, you'll get the chance to conquer new challenges, learn from the best, and reach thrilling new heights of personal and professional growth.

Reason #6:
You're free to be you.
At Precision Nutrition, we wa