Brand Leader - Richmond Hill, Canada - MTY Group
Description
Brand Leader
Reporting to the Chief Operating Officer, the Brand Leader is responsible for championing the brand assigned, working to develop and drive preference with our customers.
What we offer
3 weeks of vacation
Social benefits from day one
Flexible schedule
Half-Day Fridays (year-round)
Hybrid work mode
Employee recognition awards
$300 healthcare spending account
Continuing education reimbursement
$2000 referral bonuses
Telemedicine service
Employee Assistance Program
Responsibilities
A- LEADERSHIP AND MANAGEMENT
Direct development of long-term vision, business planning and strategies and provides strategic decision support and business advices to the senior management team in order to improve and optimize the business unit performance
Support the President and Chief Operating Officer with reports, analysis and proposed scenarios to enable informed and sound decision-making
Lead brand-building processes, ensuring Corporate Brand Team's efforts are aligned with brand strategy
Ensure brand strategy is translated into packaging, marketing and purchasing and procurement tactics, working collaboratively with Sales as well as Purchasing and management team and outside agency partners as necessary
Educate and communicate to cross-functional teams within and outside of Corporate Brands the Corporate Brand vision, mission, strategies, align Corporate Brand Vision
Lead and manage the operations and marketing teams, ensuring high quality standards, performance and outputs and ensures appropriate training and development to raise their understanding of business unit management
Collaborate with cross-functional teams to develop innovative/new Corporate Brand products within assigned brands, based on customer insights, needs identification and brand architecture
B- OPERATIONS AND ADMINISTRATION
Lead the execution of marketing tactics, ensuring Corporate Brand team's efforts are aligned with our goals and objectives for the given year by aligning brand strategy with marketing execution, partnering cross-functional team to ensure alignment as to execution strategy
Proactively engage with Franchisees by being an excellent resource and providing coaching and consultation on business needs in an effort to improve operations and drive sales
Develop and manage product forecasts including analyzing trends and making recommendations on forecast changes
Identify and implement in partnership with key cross functional groups cost savings and new product improvement opportunities
Follow company protocol and routing for new products, packaging designs, forecasting, etc
Review all department budget and financials to ensure we are meeting company set objectives
Profile
Bachelor's degree in administration, or a related field
Experience in managing franchisee/ franchisor relationship at a senior level
Brand building, marketing and brand management expertise
Consumer targeting and equity development exposure
Experience in a multi-unit retail or restaurant environment preferred
Has lead social media initiatives
Demonstrated ability to manage projects independently, handle multiple tasks assignments in a fast paced environment
Ability to build productive cross-functional relationships to support the strategic goals of the organization
Puts the Customer First - Anticipates customer needs, champions for the customer, acts with customers in mind, exceeds customers' expectations, gains customers' trust and respect
Communicates effectively and candidly - Communicates clearly and directly, approachable, relates well to others, engages people and helps them understand change, provides and seeks feedback, articulates clearly, actively listens (in French and English)
Achieves results through teamwork - Is open to diverse ideas, works inclusively and collaboratively, holds self and others accountable, involves others to accomplish individual and team goals
Coaches and develops others - Develops and cares about associates, builds effective teams, helps people be their best, values and manages diversity, provides candid and constructive feedback
Leads change and innovation - Challenges the status quo, embraces technology, puts forward creative ideas, champions and implements process improvements, gathers the ideas of others, demonstr
More jobs from MTY Group
-
Conseiller(ère) à La Formation Scores, Madisons
Saint-Laurent, Canada - 2 weeks ago
-
Conseiller(ère) Aux Opérations
Ottawa, Canada - 3 weeks ago
-
Spécialiste en support technique/Technical Support Specialist
Montreal, Canada - 5 days ago
-
Coordonnateur(Trice) RH
Saint-Laurent, Canada - 3 weeks ago
-
Spécialiste Marketing, Plateformes Numériques Et
Quebec City, Canada - 2 weeks ago
-
Coordonnateur(Trice) Numérique Et Gestionnaire de
Saint-Laurent, Canada - 2 days ago