Email Marketing Specialist - Vancouver, Canada - Indochino

Indochino

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

RESPONSIBILITIES:

Measure results and optimize the nurture tracks for these segments to convert leads to customers
Deep understanding of the customer lifecycle process, able to create, implement, and execute a plan to engage customers throughout their buying journey and improve key Lifetime Value metrics via online and offline channels
Conduct customer segmentation and develop campaigns and programs for targeting specific customer groups (per segmentation efforts)
Assist in managing the tools and relationships with vendors and agency partners which support consistent and appropriate engagement with customers at various stages of the lifecycle and work closely to ensure messaging maps to the overall brand and retention strategy
Work with crossfunctional teams to ensure content is being created and delivered to customers according to priorities, brand and deadlines
Accountable for retention analysis including reporting, performance against plan and objectives, advanced segmentation, lifecycle, channel key performance metrics, funnel analysis, and driving insight and action from analysis

The Person:

You excel having your hands in many things at once, a true team player with a positive, collaborative attitude and ability to foster in a transparent and honest work environment.
You have a strong attention to detail.
You get excited about data, testing innovative ideas, copy and formats.
You're motivated to take ownership and grow by expanding new and existing strategies and refine & improve every task you take on.
You're known for your analytical mindset and the ability to quickly learn new concepts and technologies, and clearly explain them in crossfunctional teams both verbally and in writing.
You're an entrepreneurial spirit who knows how to get things done in a fastpaced environment and comfortable with ambiguity and rapid rates of change.
You love a challenge and being challenged.
You are able to effectively receive and communicate feedback in a positive manner.

The Skills Required:

Experience with segmentation, lifecycle, channel key performance metrics, funnel analysis, and function specific reports. Proven ability to drive action from analysis
Proven project management skills

Nice to Haves:

Worked with Attentive or similar SMS vendor
Basic SQL experience or know how to use current AI tools to read and write SQL scripts
Experience working with and using Customer Data Platforms (CDPs)
Strong understanding or Experience in B2C environment including product selling

Perks at Indochino:

Flexible Working Environment
Paid Birthday Time Off
All products at special discounted Employee pricing
Free Suit Every Year
Working closely with crosschannel teams to give a full business view
Opportunity to work on campaigns for our partnerships with NFL, NBA athletes, and many more exciting campaigns.
Learn the skills firsthand about how a Fashion Branded E-Comm/Retail company with 80 locations across US and CA do business.

Pay:
$55,000.00-$60,000.00 per year