Digital Marketing Manager - Markham, Canada - VinFast Auto Canada

VinFast Auto Canada
VinFast Auto Canada
Verified Company
Markham, Canada

4 weeks ago

Sophia Lee

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Sophia Lee

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Description
About VinFast

VinFast is Vietnam's leading manufacturer of premium automobiles and has achieved its initial goal of being #1 in all competing segments of domestic car retail in less than 2 years.

Now, in 2024 we embark on our next mission - global expansion with the launch of our all-Electric smart SUV model line-up starting in Canada, USA and Europe.

VinFast is one of the largest auto manufacturers in South East Asia with world-class equipment and infrastructure, with a capacity of up to 500,000 cars per year.

We have partnered with global leading automotive suppliers in manufacturing and engineering and enlisted the world-renowned Italian design house Pininfarina to design both the exterior and interiors of our entire model line.

VinFast is proud to produce vehicles with superior craftsmanship, the highest safety standards, and intelligent infotainment that compete with leading Asian, European and American OEMs.

VinFast also supports its owners with an exceptional, seamless customer experience in both sales and aftersales.
VinFast Auto Canada Inc.

an OEM distribution company with a Direct-to-Consumer business model, has an ambitious growth strategy planning rapid retail and aftersales facility expansion in Canada over the next 12 months.

Our management team is now looking for talented individuals from the automotive, retail consumer products, and technology industries to assist in this endeavor.

Our top applicants will possess an entrepreneurial mindset, be a creative problem solver, have an incredible work ethic and thrive in a start-up environment.

VinFast and VinFast Auto Canada Inc. are subsidiaries of Vingroup, one of the largest private conglomerates in Asia with a market capitalization of C$20 billion. As a multi-sector corporation, Vingroup focuses on three main areas: Technology, Industrials, and Real Estate.

Job Summary


As the Digital Marketing Manager, you'll enhance the VinFast brand online via crafting compelling digital experiences to enhance brand desirability, utilizing essential tools like social media, SEO/SEM, KOL and website management.

Innovate to drive our target consumers seamlessly through the purchase funnel, shaping VinFast's distinct digital identity.

Main Duties and Associated Tasks

  • Leverage overarching brand strategies to craft and propose a comprehensive digital marketing plan, utilizing both standard and emerging tools to amplify the VinFast brand and its products.
  • Collaborate internally and with agency leads to shape a holistic Go-ToMarket (GTM) strategy, outlining a clear marketing approach to enhance the efficiency of the purchase funnel.
  • Formulate a social media strategy, creating a blueprint for cultivating a vibrant brand community; collaborate with agency partners to establish and meet key performance indicator (KPI) targets.
  • Coordinate with the O2O team to refine website components seamlessly integrated into the customer journey; continuously analyze metrics for enhanced consumer consideration and conversion, spearheading the SEO strategy.
  • Develop a robust paid search and programmatic display strategy, executing plans to expand reach and achieve engagement targets.
  • Curate toptier creative content across diverse digital channels, including the creation of Canadianspecific assets and localized adaptations.
  • Direct the development of marketing campaigns designed to attract new users, amplify conversion rates, channel consumer traffic instore and to selected homepages, and foster the growth of our broader community.
  • Supervise initiatives to fortify online reviews and reputation; actively monitor and respond to online reviews in collaboration with the team.
  • Define key performance indicators (KPIs) and prioritize continuous improvement by rigorously testing datadriven hypotheses across all channels—web, ads, content, social, community, and product.
  • Identify potential threats and opportunities in usergenerated content related to the company.
  • Analyze campaigns and translate anecdotal or qualitative data into actionable recommendations and plans for refining social media, content marketing, SEO, and social advertising efforts.
  • Support internal and corporate communication initiatives, particularly those involving owned or internal digital platforms.
  • Deliver comprehensive reports to the Global and internal teams, optimizing subsequent campaigns based on achieved deliverables.
  • Effectively manage the annual and projectbased digital marketing budget.
  • Serve as the primary point of contact for digital projects when working directly with agencies.
Key Qualifications

  • Education: bachelor's or advanced degree in Marketing, Business Administration, or related field
- +5 years of relevant experience building, developing, and executing digitally led campaigns and activations.

  • Solid knowledge of social media channels, SEO/SEM, website development, keyword research, Google Analytics, have experience working in a paid media agency will be an a
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