Marketing Manager - Vancouver, Canada - Henry Schein One

Henry Schein One

Verified Company

Vancouver, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About the Opportunity:

Henry Schein One (HSOne) is the global leader in dental management, analytics, communication and marketing software. We deliver innovative dental software and services, combined with expert business coaching, to help connect dental technology so it works as one. When technology connects, more data is shared, more tasks are automated, and more work gets done. Most importantly, dental professionals have more time to focus on providing a quality experience for their patients. In fact, one connected practice management system simplifies each step of the patient experience - from first contact and scheduling, to clinical treatment and billing, to ensuring loyalty and recurring care.

Exan Software (Exan) has over 20 years of experience developing and supporting software in dental markets in Canada and throughout the world. As part of Henry Schein One, Exan's products support the Canadian Dental Practice Management and Global Academic-Dental markets. Our on-premise products are well established with strong customer loyalty while our cloud product customer base is growing every year.

If you are looking for a growing career that makes a difference,
come be part of our team today We are looking for a Marketing Manager for HSOne's Academic business.

The role is responsible for overseeing marketing strategy, product marketing and execution for the Academic market.

The role will work closely with sales, product managers, marketing counterparts and cross-functional teams to understand the needs of the market, drive voice of the customer, define the customer base and create messaging and narratives that deliver success.

The role will drive marketing for dental schools across our Academic suite of products, developing strategy documents to guide program marketing, positioning, launch plans and competitive briefs.

The role will also partner with your colleagues in Canada and Globally to effectively enable sales and ensure customers are paired with appropriate solutions to best meet their needs.

Responsibilities

Craft, initiate and lead gotomarket strategy for the Academic market
Align internal and external messaging, creating needed sales materials, and laying out an achievable customer experience across all gotomarket teams (sales, marketing, product, customers success, etc.)
Create messaging and positioning that aligns with relevant personas and market need/fit
Create problem statements, value propositions and clear feature/benefit statements
Work closely with several product managers to determine the best way to position our products in relation to the HS1 portfolio, our major competitors, and customers' needs
Understand and communicate external market forces that may drive customer perception and/or needs; own voice of the customer for the Academic market
Drive continuous understanding of the customer base to understand product fit, adoption, etc., and share insights with gotomarket and product teams
Develop strategies for awareness, demand generation and customer retention and advocacy
Develop release plans to ensure proper market alignment and the successful introduction of new products and services into the market
Drive strategy and execution for digital and content marketing
Lead management of baseline marketing performance metrics and setting marketing campaign goals
Manage event strategy
Partner with Henry Schein Inc. and other channels to drive awareness and education

Qualifications & Requirements

5+ years of experience in product marketing, digital marketing, demand generation
Bachelor's Degree in Business Administration, Marketing, or a related field
Creative, outofthebox marketing thinker with a foundation in technology (software) and experience in the healthcare and/or dental industry
Demonstrate knowledge and skills in the Pragmatic Marketing Framework aligned with product marketing management
Ability to effectively drive influence and action from crossfunctional team members who do not directly report to you
Knowledge of product marketing tools, including launch plans, messaging maps, positioning documents, MRDs and competitive briefs
Speaking presence and ability to persuade others
Ability to initiate, perform and analyze market research projects
Ability to build partnerships at all levels within the company and externally
Ability to resolve complex issues in effective ways
This is a hybrid (#LI-HYBRID) role, with two days in office, to facilitate brainstorming and team building
Our office is located across from Guildford Mall, in Surrey, BC.
At Exan, we pride ourselves on fostering a flexible, highperforming culture that is inclusive and supports professional growth. As a future team member, you will embrace ownership, transparency, communication and collaboration.

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