- Assist with revamping and optimizing the company website, ensuring it reflects our brand identity and effectively communicates our value proposition to customers.
- Create compelling digital content and collateral to enhance customer engagement across various online platforms.
- Assist in developing and executing the company's digital strategy, with a focus on leveraging social media marketing to engage customers and attract top talent.
- Lead the implementation of CRM software to streamline processes and enhance customer relationship management.
- Develop and execute an effective digital lead generation and qualification process, including:
- Standardizing CRM use and ensuring data integrity within the sales team.
- Creating website forms integrated with automated marketing campaigns to qualify leads.
- Implementing lead scoring techniques to prioritize high-value opportunities and enrich pipeline data.
- Designing automated and accessible dashboards and reports to track key performance metrics.
- Gathering valuable feedback from customers through various channels such as logging conversations or distributing surveys/questionnaires.
- Conduct market research to evaluate sales potential across various industry segments, identifying opportunities for growth and expansion.
- Bachelor's degree in Marketing, Communications, or a related field.
- Some experience in digital marketing, with a strong track record of executing successful campaigns.
- Some experience in website management and enterprise content management systems.
- Advanced knowledge of Social Media tools and CMS platforms, including but not limited to , Facebook, Instagram, Twitter, etc. and familiarity with emerging platforms.
- Some experience in CRM software (e.g., Salesforce, HubSpot) and other digital marketing tools.
- Experience in SEO and Google Ads.
- Exceptional communication, copy writing, and presentation skills with a strong attention to detail.
- Strong agile and always-on content creation skills, with the ability to craft engaging content tailored to different target audiences.
- Analytical mindset with a focus on data-driven decision-making.
- Strong project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.
- Creative thinker with a passion for innovation and continuous improvement.
Digital Marketing Specialist - Vancouver, Canada - Catapult Consulting Corp.
Description
About Catapult
Catapult provides CFO and financial reporting services to high growth private and publicly traded companies in the technology, manufacturing, finance, consumer goods and mining sectors. The Catapult Team has extensive experience with financial statements and MD&A preparation, corporate acquisitions and dispositions, capital raising, budgets and forecasts and providing strategic business consulting services. We are part of the leadership team of some of the most influential companies in Western Canada.
Career Opportunity: Digital Marketing Specialist
We are seeking a highly motivated and creative Digital Marketing Specialist to join our team on a part-time basis. The ideal candidate will play a pivotal role in revamping and optimizing our company's online presence, developing engaging digital content, and implementing effective strategies to drive customer engagement and lead generation.
Job responsibilities include:
The successful candidate will have the following attributes: