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- Lead the exploration, preparation, interpretation and integration of both internal and external data to meet requirements of marketing data governance
- Maintain and improve automation and efficiencies of the Marketing Analytics Datamart
- Lead the Marketing Analytics Datamart migration project from SAS to SQL server
- Streamline, automate and write high quality code that is easy to understand, well documented and repeatable
- Maintain all marketing analytical tools and models, and propose redevelopment plan as required
- Explore new analytics opportunities and investigate, acquire and implement new special analytics capabilities
- Develop new predictive/ML models using internal and external data sources
- Participate in IT and SAP meetings and lead the User Acceptance Testing
- Provide consulting services to business clients to assist their understanding of analytical tools and models
- Bachelor's degree in Mathematics, Statistics, Engineering, Commerce, or Analytics
- 8+ years of experience in database marketing and SAS/SQL programming
- Minimum 2 years of team management
- SAS Certified Advanced Programmer (SAS 9)
- Expertise in data management/governance in SAS or SQL server, SAS Macro and routines automation
- Knowledge of Microsoft SQL Server and Microsoft Power BI
- Familiarity with data mining techniques, customer profiling and modelling
Unit Manager Marketing Data - Vaughan, Canada - CAA Club Group
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