Growth Marketing Manager, Canada - Toronto - Eucalyptus

Description

Overview

Eucalyptus (or 'Euc' for short) is a digital healthcare company founded in Australia and launched in the UK in 2022. Today, we are one of the fastest-growing start-ups and a leading player in the UK's digital medical weight loss space, with an ambitious mission to triple our business by the end of the year

What we have achieved so far

• ? Facilitated over 1 million medical consultations worldwide
• ? Launched Juniper in Australia, UK, Germany, and Japan, and now Canada.
• ? Built a team of approaching 500 Eucalypts in 6 countries consisting of medical practitioners, engineers, creatives, and many more functions
• ? Raised over US$100M in funding from the same investors who backed Uber, Airbnb, and Canva
• ? Built a world-leading in-house creative agency, consisting of copywriters, art directors, digital designers, motion designers, video editors, and film directors
• ?? In just over two years, Juniper UK has grown to become our largest global brand

? Launched five brands:

• Juniper - A holistic approach to weight loss
• Pilot - Men's health, delivered differently
• Kin - Reproductive healthcare on your terms

We're hiring a Growth Marketing Manager to lead paid acquisition for the launch and growth of Juniper in the Canadian market. This is a hands-on individual contributor role at launch, with the opportunity to build and lead a local growth team as the market scales.

You'll own paid acquisition end to end, working closely with creative, product, analytics, and operations to drive efficient patient growth in a new market. This role is ideal for a growth marketer who has owned meaningful acquisition outcomes and is ready to step into broader strategy, market ownership, and people leadership over time.

What you'll be doing

• Own paid acquisition performance for the Canadian market, from strategy through execution
• Plan, launch, and optimize campaigns across Meta and Google (Search & YouTube), with exposure to TikTok and emerging channels
• Be hands-on with campaign setup, budgeting, optimization, and performance tracking
• Partner closely with creative teams to brief, test, and iterate on ad concepts, building a strong test → measure → learn loop
• Analyze performance data to identify key drivers, improve CAC and conversion rates, and scale efficiently
• Manage channel budgets responsibly, balancing growth and efficiency to support a healthy P&L
• Work cross-functionally with product, analytics, and operations to align acquisition efforts with patient experience and business goals
• Lead growth execution personally in the early days, while laying the foundations to build and scale a local growth team over time
• Stay up to date with platform changes, industry trends, and best practices to continuously improve performance

About you

• 4–6+ years of experience in growth or performance marketing, with clear end-to-end ownership of paid acquisition
• Strong hands-on expertise in Meta and Google Ads; experience with YouTube and TikTok is a plus
• Proven ability to scale acquisition while maintaining CAC targets
• Deep understanding of creative performance and how to iterate on messaging, formats, and concepts to drive results
• Comfortable operating as a senior IC: strategic thinking combined with hands-on execution
• Working knowledge of attribution, experimentation, and full-funnel measurement, with the ability to partner closely with analytics, product, and engineering teams
• Experience managing budgets and making data-driven trade-offs to optimize efficiency
• Thrives in fast-paced, scrappy environments typical of new market launches
• Motivated by ownership, impact, and the opportunity to grow into broader leadership over time

Why you should join Euc

• Our teams are incredibly passionate - Our talent bar is high and our work ethic is strong. You'll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team
• We move at incredible speed - You'll work with team mates who build in the open by sharing their work freely, this helps us learn and iterate quickly so we can deliver high quality outcomes faster than our competitors. You'll spend a lot of time outside of your comfort zone learning and iterating frequently
• We will invest in your career - You'll get access to an annual professional development budget, mentors and buddies to ensure that you have the support you need to level up. Regular performance and pay reviews are part of the progression
• We are all owners - You'll be given equity to share in the upside of your contribution. Your ideas will be valued regardless of your role, and you will have ownership over the projects you work on
• We play as hard as we work - From our annual Eucalympics (Olympic themed decathlon) to monthly health & fitness allowances, free weekly barista coffees, funded social clubs, quarterly rooftop parties and weekly fireside chats
• We'll have your back when you need us the most - Leave offerings to support you when needed, including generous parental leave and other programs; as well as our Employee Assistance Programme

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.