Digital Campaigner - Toronto, Canada - GreenPeace

GreenPeace
GreenPeace
Verified Company
Toronto, Canada

3 weeks ago

Sophia Lee

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Sophia Lee

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Description
Greenpeace


Job Vacancy:
Digital Campaigner

Location:
Anywhere in Canada. Most Greenpeace Canada staff work from home, as well as from offices located in Toronto, Montréal and Vancouver.

Reports to:
Head of Digital

Details:
Permanent, unionized, full-time (four day work week, Monday to Thursday, 28 hours/week)


Salary:
$53,399 CAD per year (this amount will be prorated for partial years of service)

Closing date for applicants:
December 7, 2023


About Greenpeace Canada:


Greenpeace Canada is an independently funded, non-profit organization that works towards a greener, more peaceful world, and to confront the systems that threaten people and the planet.

We challenge government and industry to halt harmful practices by negotiating solutions, conducting scientific research, introducing clean alternatives, carrying out peaceful acts of civil disobedience and engaging the public.

To maintain independence Greenpeace does not accept donations from corporations or governments. Greenpeace relies on individual donors and creative partnerships to fund our environmental justice campaigns.

As an organization, Greenpeace Canada recognizes and supports Indigenous sovereignty and the Land Back movement.

We support the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP) and are committed to collaboration and consultation with Indigenous Peoples to ensure our campaigns and positions respect Indigenous rights and liberation.

The responsibilities and skills for this role are outlined below. Greenpeace Canada fully recognizes lived experiences, unpaid credentials, as well as education and work experiences from outside of Canada. If you are interested in this role, but feel you do not have all of the requirements listed for this position, we highly encourage you to still apply


About the role:


Greenpeace Canada (GPC) is seeking a Digital Campaigner who will work in close collaboration with the wider Program and Fundraising and Supporter Engagement Teams.

The Digital Campaigner collaborates with project teams to identify key opportunities for supporter impact and engagement within a campaign/project theory of change, all the while growing our movement of Greenpeace supporters.


MAJOR RESPONSIBILITIES:

Act as the principal Digital Campaigner on assigned projects to deliver engaging, innovative and effective online campaigns that meet Greenpeace Canada's organizational and campaigning goals:
Design and implement digital strategies and campaigning tactics;

Create digital supporter journeys and develop credible actions for the target audiences that support the project's theory

of change, moving the campaign forward;

Develop the digital narrative that will deepen supporter engagement in a project;

Develop creative content, including blogs, SoMe graphics, and videos;

Ensure all communication and digital strategy across campaigns aligns with the objectives of the overarching digital and mobilization strategies.

Participate in the planning and implementing of the digital team strategy;

Moderate and encourage conversations, deepening engagement and growing communities;

Test and innovate on new digital tools and platforms, particularly CRM (Hubspot);

Regular tracking and reporting of digital metrics;

Assist with key digital priorities, such as training staff.


SKILLS REQUIRED:


Language

Full fluency in French is a requirement for this position, with strong working knowledge of English as it is our primary operating language.

Knowledge of First Nations, Inuit, and Métis languages are highly desirable.

Knowledge of other languages that reflect the diversity of Canada's many communities are also highly desirable.


Online campaigning
Ability to run effective digital advocacy campaigns and deliver social impact;

Ability to develop engaging supporter journeys and digital tactics;

Knowledge of environmental issues and the environmental sector is an asset.


Digital Marketing
Proven experience in digital marketing;

Knowledge of Hubspot or similar CRM platforms is a strong asset;

Experience with design programs such as Photoshop and Canva;

Content marketing and content strategies (especially in reactive/responsive content creation or collaboration with digital influencers);

Digital and social media video creation and editing;

Experience collaborating with digital influencers is an asset;

Knowledge of Google Analytics, and Data studio is an asset;

Knowledge of the overall goals and intent of Greenpeace (including policies, guidelines, programs, campaigns and project activities).


Work ethic
Well-developed interpersonal and teamwork skills;

Extremely fine-tuned organizational, computer, administrative and time management skills;

Ability to work independently, to be proactive, to establish priorities, and proceed with objectives with sometimes limited supervision, yet participate effectively as part of a team;

Flexible, collaborative personality.

You will work with c
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