Product Manager, Surgical Campaigns - Toronto, Canada - TELUS

TELUS

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Location:
Toronto, ON, CA Vancouver, British Columbia, CA Calgary, AB, CA- Req ID: Jobs by Category: Sales and Marketing- Job Function: Marketing- Status: Full Time- Schedule: Regular
Description:

Join our team
The TELUS Business Solutions (TBS) organization is dynamic, fast-paced, and entrepreneurial.

Together, the team is responsible for driving profitable growth within a key growth segment for TELUS:
Small & Medium business (SMB).

Our team has direct responsibility for all '4 Ps' (product, price, place, and promotion) of the marketing mix to drive our business objectives.

You will join a team on a growth journey, owning the SMB base portfolio through acquisition and retention campaigns, to ultimately drive Wireless and Wireline outcomes for the SMB P&L.

Here's what we will accomplish together

We are looking for a driven, high-energy, creative and results-oriented individual to join the team for the role of Product Manager for our SMB acquisition campaigns.

The Surgical Campaigns team is on a growth journey and the 30+ campaign strategy is critical to the success. Your mandate is to strategize how we grow our market share through prospect, cross sell and complex retention campaigns.

You will drive the end to end strategy of your campaigns cross functionally including lead source development, allocation strategy and distribution to sales.

We are looking for a natural born leader who thrives with ambiguity, can collaboratively and confidently work with multiple stakeholders, and will get deep in the data to create a strategy.

What you'll do:

Manage the strategy, execution and performance across several acquisition campaigns
Dive into the data to create a campaign strategy to drive wireless and wireline loading with sales channels
Develop a funnel of lead sources to scale your programs
Establish campaign targets, forecast, and ongoing metric tracking capabilities
Create the campaign playbook and manage gotomarket functions including sales readiness, offer implementation, and execution on marketing mediums
Manage a crossfunctional team to deliver on campaign targets with supporting governance
Partner with sales channels to improve campaign performance
Conduct ongoing performance management and deep dives into campaign analytics to find improvement opportunities

Qualifications:

What you bring:

You have strong people skills, ability to develop relationships with key stakeholders, and ability to work within a team
You have a solid foundation for analytics ability to measure, report, and pivot results as well as intimately understand your KPI's
You thrive in change and ambiguity, handling shifting demands with ease
You have the ability to influence decisions and gain alignment across broad stakeholder groups with diverse needs
You are known for your ability to prioritize projects, to manage multiple deadlines simultaneously, and to meet objectives in an exciting and agile environment
You can zoom in and out, balancing both strategy & marketing execution

Great to have:

Undergraduate degree in Business or a related discipline
Minimum of 3+ years of work experience in marketing is desired

What WE Give Back to YOU:

End-to-end responsibilities: set the marketing strategy then drive the execution.
Get closer to the business & learn more about product, pricing, and channel strategies
Great executive exposure with frequent access to director, and VP levels
Highlyengaged, dynamic and collaborative environment
Opportunities for personal development through training, networking and career development
Flexible work styles with the ability to work in and out of the office
Place that embraces our core values: spirited Teamwork, courage to Innovate, embrace Change and initiate Opportunity, and a passion for Growth

LI-REMOTE