Data Analyst - Toronto, Canada - GTT, LLC

Description

• Contract Duration 6+ months (Extension possible)

• The Data Analyst designs/executes/measures high impact direct to consumer marketing experiments
• Continuously improve campaign design and delivery by leveraging any and all analytical tools/techniques at your disposal
• Execute with excellence
• Manage your project pipeline to ensure agreed upon timelines can be met
• Proactively provide analytical guidance to key stakeholders, based on deep understanding of the businesses, to understand and enhance marketing ROI
• Maintain a culture of risk management and control, supported by effective processes and sound infrastructure

• Translating key business objectives into insight-rich experiments that drive marketing ROI
• Ensuring execution (i.e., list creation) is done efficiently and with excellence
• Designing campaign results can be actioned by providing high-value campaign reporting Internal
• Work in a consultative role to provide "value-added" insights in the form of analysis, interpretation, and advice on campaign reporting
• Your success will be predicated on your ability to forge strong partnerships, communicate effectively, deliver on time, and continuously strive for increased efficiency.

• Familiarity with direct marketing principles (Predictive Models, Experiment Design, A/B testing, Sample Size calculations, Net Performance Measurements, etc.)
• Good knowledge of everyday banking products and transactions; Mutual Funds, Investment Products, Savings, GICs and registered banking products
• Technical and detail-oriented
• Knowledge of how campaigns are created by leveraging customer data from internal data warehouses through the use of programming tools such as Unica, SAS, SQL and/or Python/Pyspark
• A project management mindset to help deliver on time to specifications
• Team player while able to work independently
• Pragmatic decision maker blending a mix of intellect, experience and street smarts

• A profit-driven mindset
• Track record of delivering successful initiatives on time and on budget #canmarketing

• Significant experience with IBM Campaign (Unica) or similar tools - ie Salesforce/marketing cloud
• Knowledge of SQL; knowledge of databases and data structures; knowledge of vendors and file format requirements
• Experience designing and executing successful direct marketing experiments, including channel, A/B, Creative/Copy test, etc...

• Familiarity with concepts such as "next best offer" and "always-on"
• Python

• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

• As a top 10 North American bank, our client aims to stand out from its peers by having a differentiated brand – anchored in a proven business model and rooted in a desire to give its customers, communities, and colleagues the confidence to thrive in a changing world.
• Our client engages in providing financial products and services. They offer various financial products and services, telephone, Internet, and mobile banking services, retail and commercial banking services, and wealth management services. The Wholesale Banking segment provides capital markets, investment banking, corporate banking products, and investment needs to companies, governments, and institutions in financial markets.