Media Relations and Social Media Specialist - Ottawa, Canada - Canada Foundation for Innovation

Canada Foundation for Innovation

Verified Company

Ottawa, Canada

2 days ago

Posted by:

Sophia Lee

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Description

With a bold, future-looking mandate, the Canada Foundation for Innovation equips researchers to be _
- global leaders in their field and to respond to emerging challenges. Our investments in state-of-the-art _
- tools, instruments and facilities underpin both curiosity
- and mission-driven research that cuts across _
- disciplines and bridges all sectors. The research infrastructure we fund mob ilizes knowledge, spurs _
- innovation and commercialization, and empowers the talented minds of a new generation. _

Media Relations and Social Media Specialist

EXTENSION
Reporting to the Manager of Stakeholder Relations and Outreach, the Media Relations and Social

Media Specialist is responsible for the planning, development and implementation of a range of English

and French media relations and social media services that present CFI-funded research and its impact

on the life of Canadians in a positive and informative light. The incumbent is also responsible for

working with media relations staff at all client institutions to enhance the coverage of CFI-enabled

research, as well as for responding to general enquiries from media and the public.

KEY ACTIVITIES:

Media relations

Draft and edit news releases, media advisories, backgrounders, Q&As, media lines and other

written media materials.

Work with the Manager to develop the CFI's corporate media relations strategy to ensure it aligns

with communications activities and supports the CFI's overall public positioning.

Lead the media relations and social media aspects of funding announcements, conference panels

and other CFI event activities.

Respond to media enquiries in a timely way, recommending appropriate course of action,

suggesting responses and briefing spokespeople, when necessary.

Coordinate media interviews with CFI spokespeople in a timely fashion.
Pitch and promote research story ideas to journalists to boost coverage of CFIfunded facilities, and

the researchers and research taking place in them.

Cultivate and maintain productive relationships with Canadian and international journalists in print,

broadcast, online, business, research and university media outlets.

Develop and maintain productive working relationships with an extensive network of media

relations personnel in CFI-funded institutions, government and other related organizations.

Monitor and report on media relations metrics to assess the effectiveness of media relations

activities.

Develop plans for editorials and pitch to relevant publications.

**Social media
**- Lead the planning and execution of social media plans that support the CFI's public positioning.

Develop creative and relevant content for the CFI's social media channels in both official

languages that aligns with the CFI's priorities and deepens engagement with key audiences.
1

Media Relations and Social Media Specialist

Plan and implement social media promotional campaigns, including paid promotional opportunities.
Stay updated on social media industry standards and make recommendations for the

implementation of new tools, platforms and tactics, when necessary.

Monitor and report on social media metrics to assess the effectiveness of media relations and

social media activities.
**Other

Provide written, editorial and logístical support for External Relations and Communicat ions activities

and projects, as required.
***- Prepare reports and perform other duties, as required.

QUALIFICATIONS:

The incumbent shall have:

Skills

Excellent written and oral communications skills in English and French and an ability to work

effectively in a bilingual environment.

A strong news sense and proven track record of pitching news stories and opinion pieces to

Canadian media outlets.

Outstanding interpersonal skills.
Excellent research skills.
Excellent time, project management and organizational skills.

**Knowledge
**- In-depth knowledge and understanding of current affairs and ability to frame CFI media

activities in political, social and economic contexts.

Extensive knowledge of social media platforms, trends and technologies, including success

metrics.

Extensive knowledge of contacts in both French and English media.
Familiarity with trends in Canadian research, innovation and business.

**Experience
**- At least f ive years of experience in a similar role.

Experience supporting the work of a dynamic and highly motivated team, and ability to work

independently with mínimal supervision.

Proven track record of working effectively under deadline pressure and in crisis situations.
Sound judgement and effective use of necessary discretion when dealing with the media and

the public.

Education