Account Manager, Influencer Marketing - Toronto - The Influence Agency

Description

Overview

The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Social Media Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more

We're looking for a sharp, creative, and client-focused Account Manager to join our team At our agency, we call them Client Success Managers (CSM) and they are responsible for account management, strategic input, client communications, execution, and reporting on a variety of creative campaigns.

This is an exciting position at a fast-moving agency that is focused on challenging industry norms and developing programs that are best in class. Our CSM will have the opportunity to contribute to a wide assortment of digital marketing campaigns for well-known brands, with a focus on owning Influencer Marketing and Social Media Programs.

We're working in a hybrid model We're looking for someone who is located in or around the GTA with the ability to travel to our West End location 3 days a week.

Team/Personal Attributes

• Cares greatly about their clients, coworkers, and self
• Highly empathetic, positive, respectful and competitive
• Open-minded, curious, inclusive and trustworthy
• Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
• A passion for learning and improving
• A natural problem solver that identifies solutions
• Sense of humour
• Ability to think quickly and learn fast
• Is a team player but also knows how to work independently

Abilities & Skills

• Able to work closely across departments to execute programs with multiple monthly recurring services
• Has a strong understanding of Influencer Marketing, Social Media, Event Marketing, and Branded Content/Creative Services best practices with an ability to speak confidently and explain these to clients
• Expertise in end-to-end social media strategy, from planning and content strategy to content creation, leveraging trends to produce thumb-stopping content
• Impeccable organizational skills with a proactive approach to staying ahead of client communications, influencer campaign management, and service-driven project workflows
• Excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights and recommendations
• Can manage budgets and campaigns across all digital channels to drive strong return on investment and efficient customer acquisition cost
• Excellent communication skills to be the glue between clients and our operations team. Strives to do good for their clients and provide them a stellar customer experience.
• Baseline knowledge of SEM services (paid media, SEO, web development, CRO) is considered an asset

Experience

• 4+ years of account/client management experience in the marketing space
• 3+ years experience coordinating and executing influencer marketing and social media campaigns end-to-end
• At least 1 year of sales experience in some capacity is an asset
• Experience in a marketing agency is strongly preferred

Key Responsibilities

The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things.

Note: The following sections detail specific responsibilities.

Reporting & Client Management

• Create standard monthly marketing reports, reporting on all areas of performance, communicating good news stories and how campaigns will be optimized as they continue to grow
• Demonstrate a thorough understanding of metrics and what each metric's benchmark should be
• Confidently create presentation frameworks with a logical flow, speaking to multiple sections during presentations
• Create and highlight strategic recommendations through storytelling and harnessing strong service knowledge
• Upsell services (where beneficial to the client)
• Produce clear and concise emails to clients with minimal oversight, building a strong relationship by fostering trust and transparency

Influencer Marketing

• Source appropriate influencers for a wide variety of campaigns, ensuring all boxes are checked to make them a relevant fit
• Create and coordinate accurate and well-formatted contracts for influencers and their agents with concise briefing
• Execute the communication required between influencer and client to see the campaign to the finish line

Internal Program Management (Social Media, Branded Content, Paid Social, UGC & Influencer Marketing)

• Work with various team members across Social Media, Branded Content and other departments to ensure all aspects of a client's campaign are running smoothly and dynamically, adjusting when necessary
• Maintain regular contact with supporting departments to ensure tasks are being completed in a timely manner
• Hold regular meetings, discussions, and brainstorms with different teams to optimize campaigns and hit KPIs

New Client Setups

• Lead implementation of a digital media plan
• Partner with your clients to quickly understand their business, industry, and competitors
• Work with clients to gather and review their marketing plans, budgets and goals
• Manage and work with various departments to set up, oversee and launch new digital marketing services
• Support departments to ensure campaigns are optimized to produce the best results

This posting is for an existing, vacant position.

About The Influence Agency

The Influence Agency is a team of digital marketing professionals that specialize in custom digital marketing campaigns. Our team is comprised of passionate, talented, creative and hard-working people that put our clients first. We know our work matters and go to work every day with a sense of purpose.

Culture

Our office culture is one of challenging work and fun. The office features an arcade machine with over 30,000 games, a beer tap, and a vibrant staff that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas.

We hold office events, team socials and go to different industry-related events. We are looking for new teammates that add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.

We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core and we encourage people from all walks of life to apply.

If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals that appreciate mentorship and support, but also have the attitude of a self-starter.

Progressive Compensation

• Competitive base salary range: TIA reasonably expects to offer a base salary between $60,000-75,000 for this role. The actual offer is based on experience, skills, and role alignment.
• A thriving team member has the opportunity to see growth in their personal development and career
• An additional $1,000 / year that can be put towards industry/work-related education.
• Free parking at the office
• Lunches delivered to the office three days a week
• Full health benefits after the probationary period
• 4 weeks vacation + extended break over holiday season + extended long weekends + Summer Fridays
• A Work From Anywhere program that can be used for up to 2 weeks a year
• All the equipment you need to be able to work at home comfortably

AI Usage Disclosure

We support transparent and human-centred hiring, while championing the efficient use of AI tools and technologies to enhance our workdays.

• We do not use AI to screen or shortlist resumes or make hiring decisions.
• AI tools may be used during the interview process for note-taking and summarization to ensure clarity and accuracy in how we review candidate conversations.

The Influence Agency is committed to equal opportunity employment. We welcome candidates of every race, ethnicity, national origin, religion, gender identity, sexual orientation, age, and ability. Diversity strengthens our team, and we proudly create a workplace where everyone can thrive.