Product Marketing Manager - Toronto, Canada - Wynshop

Wynshop

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Overview:

Wynshop is a fast-growing technology company pioneering the future of online grocery.

Launched in early 2020, Wynshop has quickly established itself as a market leader enabling the world's largest independent grocers to compete with technology and retail giants by using Wynshop's grocery-specific digital commerce platform.

We are a diverse team of energetic individuals who think big, challenge the status quo, and strive for excellence in our personal and professional lives.

Our potential, like our customers' success, knows no bounds. At every level, we provide endless opportunities to produce meaningful work in a fast-paced, dynamic environment. We maintain a startup vibe, but with the resources and security of an established "corporate" company. Our global headquarters is in Miami, Florida.

Position Summary

Wynshop is looking for an experienced Product Marketing Manager with a track record of success to help accelerate the growth of the Wynshop platform.

This role will act as a key conduit between the Wynshop team and the external market of customers and prospects.

The role encompasses a broad skillset and requires a great degree of cross-functional collaboration with teams such as sales, marketing, product management, and executive management.

Get to know the Wynshop platform inside and out, and deeply understand how Wynshop uniquely provides value to our customers.
Learn the competitive landscape and products thoroughly in order to understand how to best position our products in the market and highlight key points of differentiation.
Become an expert on our buyer personas and consult our product management team with databacked, voiceofthecustomer insights to influence our roadmap and fuel our growth.
Work with Sales, Marketing, and Product Management teams to synthesize a compelling message and position for internal and external audiences.
Work with Sales, Marketing, and Professional Services to package and launch compelling solutions that target specific market segments

What you will be doing:

Collect and synthesize customer insights and competitive intelligence through field observation and interviews, market research, and channel knowledge.
Use datadriven information to influence product strategy and develop gotomarket activities.
Develop and implement differentiated pricing strategies and solution packages (including partner capabilities) to grow the business in specific verticals and markets.
Evaluate and report on product performance including adoption, usage, basket size, volume, and more.
Perform thorough competitive product analysis aimed at understanding the strengths and weaknesses of our competitor's products and Wynshop's relative market fit.
Work closely with Sales and Marketing teams to build messaging and collateral for sales enablement, such as battle cards, presentations, and product demonstrations.

What you bring to the table:

3-5 years of experience in Product Marketing
Bachelor's degree (or higher) in marketing and/or business administration
Prior success in positioning and launching enterprise SaaS solutions
Excellent written and verbal communication skills
Proven ability to influence and work collaboratively with crossfunctional teams, including sales, marketing, and product management
Direct experience in the ecommerce space is a plus
Subject matter expertise of the grocery vertical (or the broader retail industry) is a plus
Experience in B2B SaaS is a plus

What you'll get in return:

Directly influence the adoption of new technologies that are transforming the digital commerce landscape
The opportunity to gain versatile skills, and be part of a highenergy, highimpact team
The freedom to pave your career path and accelerate your growth in an organization that is flat and nimble

Benefits and other perks:

Our team works from home in the Eastern time zone

Vacation paid time off

Registered Retirement Savings Plan (RRSP) with company match

100% Company-paid Medical, Dental, and Vision Insurance for you and your dependents

100% Company-paid Life Insurance

Education & Learning stipend for personal growth and development

About Wynshop
Wynshop is the pioneer Cloud-based e-commerce solution specifically designed for grocers.

The company was created by ambitious developers and grocery retail experts who identified a gap in the technology available for grocers to launch, scale, and win online.

Wynshop is relentlessly committed to retail technology innovation. We are constantly evolving to provide simple, scalable, and sustainable solutions to our customers' industry-specific business problems.

Must be legally authorized to work without visa sponsorship for employment.

Wynshop is an Equal Opportunity Employer.

No phone calls, please.