Associate Brand Manager - Mississauga, Canada - Abbott Laboratories

Abbott Laboratories

Verified Company

Mississauga, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life.

You will have access to:

Career development with an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity
This position is based in the Mississauga office.

We're focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions.

We're revolutionizing the way people monitor their glucose levels with our new sensing technology.

What You'll Do

Participate in the preparation of Annual Plan and quarterly updates as needed.
Help define, manage, and track marketing strategy and promotional plan for the consumer channel; TV, Digital, Social, website, instore retail/pharmacy etc.
Interact with external partners such as creative agency, media agency, digital marketing firms, internal resources (local and international) and Global Strategic Marketing
Assist with Division Websites strategic direction and consistency and drive implementation
Assist in determining social media direction, align internally, launch, and manage the brand's engagement through community
Manage Facebook community.

Required Qualifications

Bachelor's degree required, in Marketing or related field
At least 2 years of marketing/product management experience
Knowledge of Canadian retail landscape
Experience in consumer marketing, advertising, PR, online marketing, or similar field
Knowledge of brand and market dynamics, knowledge of financial processes, familiarity with GCP / SOP, etc.
Deep understanding of the web, social media environment, blogging and community participation. Demonstrated ability to map out a marketing strategy and then drive that strategy measured by testing and metrics.
Provides customer service excellence.
Excels at research, possesses excellent writing skills and the ability to build editorial content and technical writing.
Experience sourcing and managing content development.
Ability to jump from the creative side of marketing to analytical side.
Possesses functional knowledge or some experience with HTML/CSS
Knowledge of search engine optimizationthink including basic keyword research
Excellent verbal and written communication skills and an ability to work individually on a project or in a team environment.
Outstanding attention to detail, organizational skills, and the ability to handle multiple projects simultaneously while meeting deadlines.
Ability to communicate results to management and in a fastpaced environment.
Possess strong business acumen and interpersonal skills.
Excellent presentation skills
Independent thinking, resourcefulness and problemsolving.