Marketing and Public Relations Lead - Toronto, Canada - Vive Social + PR

Vive Social + PR

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

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Description

We're looking for a Marketing and Public Relations Lead to join our Toronto office Our agency specializes in social media, public relations, influencer marketing, events, and content creation.

This person has at least one to two years of agency experience in a similar role and resides in the GTA.

The Account Lead executes the following skill sets by taking initiative and working independently.

Role Responsibilities:

Conduct research and competitive analysis to identify and define audiences during the strategy phase of client onboarding
Manage client relations; meet with clients in a professional and punctual manner
Participate and/or lead team brainstorms for creative assets and marketing campaigns
Proactively stay uptodate on the latest trends and technology in all aspects of your responsibilities
Supports and leads Account Coordinators, manages communication, deadlines, and assigned projects

Public Relations

Develop story angles and pitch calendars
Source and build media lists with targeted, onbeat writers
Build and maintain relationships with writers, editors, influencers, bloggers, and producers
Organize and manage virtual and inperson events
Strong copywriting, proofreading, and editing skills

Social Media Marketing

Manage all social media initiatives on Instagram, Facebook, and TikTok, including posting and scheduling
Can write witty, onbrand captions
Manage online community and organically build engagement
Create social media calendars with the brand's tone, voice, and copy without grammatical errors for approval
Provide editorial calendars for clients when required

Expectations:

Clear communication with team and clients
Take initiative and be resourceful, seeking answers before asking questions
Respond to client inquiries in a professional, timely manner
Support team projects and colleagues if and when needed
Undertake tasks as assigned
Treat colleagues, clients, contractors, and Vive affiliates in a professional, respectful manner
A strong understanding of the Canadian media landscape & US landscape
A strong understanding of how to use all social media platforms