Social & Brand Specialist - Toronto, Canada - McDonald's Canada

McDonald's Canada

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world.

We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it.

We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Job Description:

Position title:
Social & Brand Specialist

Department:
Corporate Relations/ Marketing

Position band:
Specialist (Global Grade 2)

Reports to:
Social Strategy & Brand Manager

Type of position:
Full-time

The Opportunity

The Social & Brand Specialist will work closely with the Manager, Social Strategy & Brand to build McDonald's social media strategy and lead the execution of our social content (organic content & social-led campaigns).

The Specialist will also work with our agency partners to analyze social performance metrics, deliver social listening recaps, and highlight consumer insights that can be utilized in our organic social strategy/within mass campaigns and that identify consumer trends related to guest relations.

The Specialist will lead competitive tracking of social activity, identify and ideate around new content and monitor the industry for best practices in driving engagement.

Who you are

You are passionate about keeping up with the latest in trends and culture whether it's attempting the latest TikTok sound for yourself or going deep into the internet to understand why something is trending
You are adaptable and openminded. You're comfortable with ambiguity sometimes things are new to everyone but you're unafraid to try and learn more to get the job done.
You have a love of storytelling you love to create, love to ideate and uncover new angles or craft interesting stories.
You are a critical thinker you know when it's appropriate to activate on a trend or observe from afar, or when a brand should act either way you'll uncover something new.
You thrive on collaboration you love an informal chat to throw ideas around, are comfortable taking small thinking and building something bigger.
You are entrepreneurial you can thrive in a growing environment, you're selfmotivated and efficient in identifying needs and solutions to problems.
You are unafraid to teach and always open to learning. You understand that roles like this one mean working with various stakeholders, venturing into new spaces and challenging yourself to level up and grow within your role.
You are a lover of all things social you "get" how creators work, you love a good meme, you're curious about what's new and next.

What's in it for you?
This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees.

You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on central initiatives.

Principal Accountabilities
In addition to following McDonald's policies and procedures, principal accountabilities include, but are not limited to:

Execution of the Social strategy to drive engagement and meaningful connections with Canadians across all owned social media channels

Work with agency partners to ensure social content is delivering on strategy and coordinated with all areas of marketing and communications
Lead socialfirst campaigns that support McDonald's goals for audience development, greater brand engagement, and brand affinity
Champion socialfirst creative rooted in guest truths and platform behaviour
Measure and monitor success of social media initiatives, with support from agency team
Partner with the Marketing and External Communications teams to develop and implement integrated social media for marketing campaigns and communications initiatives
With the support of agency partners, monitor and identify opportunities for the brand to engage with content online
Collaborate with cross functional teams (brand, digital, PR, legal, agency partners, vendors) to bring campaigns to life across social
Drive new social strategies to promote channel growth across platforms (Instagram, Facebook, TikTok, Twitter, etc.)

Oversee the planning and execution of McDonald's day-to-day social-media interactions with guests across a variety of social platforms

Manage an editorial calendar detailing planned social media interactions with McDonald's customers. Ensure that McDonald's maintains a consistent voice and strategic message across important and emerging social media platforms
Protect and defend the McDonald's brand by managing our monitoring dashboards (for risks, competitors and issues) and coordinat