Local Marketing Advisor - Québec, Qc - Poulet Rouge

    Poulet Rouge
    Poulet Rouge Québec, Qc

    1 day ago

    Full time
    Description

    Poulet Rouge – A Life to Your Liking

    At Poulet Rouge, we celebrate individuality and believe that every person contributes uniquely to our success. As a dynamic and ambitious company, we foster an environment where every talent has the opportunity to grow.

    Our Corporate Culture, Our Strength:

    • Authenticity, clarity, and respect are at the core of everything we do.
    • We value humility and team spirit—because together, we go further.
    • We continuously pursue excellence and growth, both personally and professionally.

    The Local Marketing Advisor is responsible for advising and supporting Poulet Rouge franchisees in the development and execution of their local marketing strategies within our fast-food franchise network. The incumbent works under the direction of the Local Marketing Manager and collaborates closely with franchisees to maximize restaurant visibility, strengthen brand awareness, and increase customer traffic. The purpose of this role is to ensure brand consistency while enabling effective adaptation to local market specifics.

    Your Responsibilities
    • Work closely with franchisees to understand their specific local marketing needs and
      support them in implementing local marketing initiatives that align with brand standards.
    • Guide franchisees toward best practices in local marketing and provide ongoing support for
      the setup and execution of marketing campaigns
    • Develop customized marketing strategies for each franchise, contributing to increased
      sales and customer loyalty.
    • Evaluate sponsorship requests to ensure alignment with brand values and coordinate these
      initiatives in collaboration with franchisee participation.
    • Assist in preparing periodic performance reports on local marketing campaign results and
      share them with stakeholders to inform future strategic decisions.
    • Coordinate the creation of marketing communications to maximize their impact and
      effectiveness in the local context, while adhering to the brand's graphic standards.
    • Monitor local market trends and competitor strategies to identify potential opportunities and
      risks.
    • Contribute to the development of targeted marketing initiatives, such as special promotions,
      community events, and collaborations with local partners.

    Are You Our Ideal Candidate?

    • You hold a bachelor's degree in Marketing, Communications, Business, or a related field.
    • You have 1–3 years of experience in a marketing role.
    • You have proven experience in marketing, preferably in the restaurant or retail sector.
    • You have experience in local marketing or franchise/restaurant management (considered an asset).
    • You have excellent communication and interpersonal skills, with the ability to influence and collaborate effectively with corporate teams, franchisees, and external partners.
    • You are able to work independently while collaborating within a network of franchisees and multiple stakeholders, supporting the implementation of marketing strategies and ensuring adherence to brand guidelines.
    • You have strong analytical and creative skills, enabling you to interpret marketing performance data, adjust strategies to maximize ROI, and develop engaging local marketing campaigns aligned with brand values.
    • You have diplomacy and the ability to manage complex or sensitive situations between franchisees and corporate management.
    • You can manage multiple projects simultaneously while meeting deadlines and budgets.
    • You are adaptable to industry changes and emerging technologies, and you demonstrate strong team spirit, rigor, and attention to detail.

    Why Join Us?

    Competitive salary
    Evolving benefits package
    Professional growth opportunities
    Hybrid and flexible work model
    A supportive, dynamic, and purpose-driven team

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