Paid Media Manager - Vancouver, Canada - Fresh Tracks Canada

Fresh Tracks Canada

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Fresh Tracks Canada

Management
Full Time |
Permanent
885 West Georgia Vancouver
Accessible Employer: Yes
Open to International applicants with valid Canadian Work permits: Yes

Posted on July 11, 2023

ABOUT THE ROLE

Responsibilities & Qualifications:

RESPONSIBILITIES
Lead the entire Paid Media strategic development and execution. Manage budget, results tracking and reporting. Including creating and managing campaigns with Google, Bing, Meta, LinkedIn and others.
Work with marketing team to deep dive into SEM strategies/tactics and determine areas of opportunity
Work in collaboration with other members of the marketing team on integrated campaigns
Improve paid search performance using industry best practices
Audit existing campaigns, ad groups, assets and tactics and provide a detailed recommendation for how to improve ROI
Identify trends and insights, and provide recommendations on ad creative and spend optimization
Conduct keyword and competitor research, and make suggested adjustments, to achieve best results
Confidently present research and findings.
Drive optimization through regular A/B tests and experiments, using results to adjust and refine strategies
Recommend and Implement best-in-class technical and non-technical PPC strategies, including programmatic, display, social, organic and others.

REQUIREMENTS:

5+ years of paid media experience for B2C companies
Google Ads Certified
A self-starter who proactively identifies challenges/opportunities and works across teams to deliver solutions that inspire
7+ years of hands-on experience working within Google, Bing and Facebook ads platforms
Intermediate knowledge of Google Analytics (Including GTM), SEO, DataStudio
Excellent analytical and problem-solving skills, and the ability to quickly develop recommendations based on qualitative and quantitative evidence.
Passion, energy, and enthusiasm to drive results with a team-oriented approach; must be self-motivated, proactive, and flexible.

Other Perks/Benefits:

REWARDS 3 weeks vacation (4 weeks after your first year) Extended health benefits package Applauz Recognition Comprehensive employee assistance program Paid anniversary day off "Pawternity leave" days for your new furry family members Great working hours Stylish office location in Vancouver, located close to public transit Friendly and fun team environment with company celebrations and social events Access to Canadian travel industry discounts