Digital Planning Associate - Brampton, Canada - City of Brampton

City of Brampton

Verified Company

Brampton, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Job Description:

JOB TITLE:

DIGITAL PLANNING ASSOCIATE

DEPARTMENT:

COMMUNITY SERVICES

POSTING NUMBER:105161

NUMBER OF POSITIONS:1

JOB STATUS & DURATION:
Temporary 12-months

HOURS OF WORK:35 hour workweek

LOCATION:
Hybrid Model - when working onsite, you will report to the location of WPOC.

SALARY GRADE: 6

SALARY RANGE:
1

ST

STEP:
$64,955.80 per annum

2

ND

STEP:
$68,395.60 per annum

JOB RATE:
$71,981.00 per annum

JOB TYPE:
Union

POSTING DATE:
February 17, 2023

CLOSING DATE:
March 3, 2023

AREA OF RESPONSIBILITY:

Reporting to the Coordinator, Parks Business Planning, supports the research, design, development and maintenance of the City's website, e-newsletters and other media in order to engage Brampton residents by providing relevant content that is easily accessible.

Collaborates with internal stakeholders to ensure the City has a strong social media presence.

Contribute to the research, design, development, and administration of various websites and/or enewsletters within Parks ensuring the goals for the site and the needs of the users are met.
Liaise with multimedia specialists in the creation of any new multimedia content or maintenance of existing multimedia content for websites, enewsletters, social media platforms, etc.
Compile and analyse website usage statistics and provide feedback about site performance and changes that can be made to increase site traffic.
Support Planning Coordinator in developing social media best practices to ensure execution in this area is seamless and effective.
Work with Planning Coordinator and Strategic Communications to come up with SOP or informal guidelines that will drive social media protocol within Parks.
Create social media plans and campaigns for projects that are underway, pinpointing engagement targets and measure success rates.
Actively seek out new platforms that can be used to engage Brampton residents, providing data to support recommendation for integration into social strategy and a framework for implementation.
Manage social media campaigns and daytoday activities as well as presence in social networking sites
Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
Regularly provide feedback insights gained from social media monitoring to Planning Coordinator to help evolve the social media strategy in a timely fashion.
Use metadata and other methods to optimise search engine positions and ensure the site is listed in relevant indexes and directories and appropriate key words are in place throughout all digital platforms, driving search results up and increasing traffic.
Communicate with other site owners in order to maximize incoming links.
Maintain digital inventory, ensuring calendars are updated on various free public service platforms; manage facility TV screens, uploading creative and distributing content where remote updates can be facilitated; update LED screens according to monthly calendars and oversee communications issues if any occur through IT support.

SELECTION CRITERIA:

High School (Grade 12) graduation plus an additional program of three (3) to four (4) years in Computer Science, Marketing, Media Studies or equivalent.
Over 2 years up to and including 4 years of marketing or related experience.
Proficiency in Microsoft Word, Office and Excel an asset.
Exposure to a Municipal environment an asset.
Exceptional written and verbal communication and interpersonal skills with an emphasis on customer service an asset.
Ability to work with mínimal supervision in a fastpaced, challenging, progressive environment an asset.
Able to work independently and as part of a team an asset.

- **_

Various tests and/or exams may be administered as part of the selection criteria._

Alternate formats will be provided upon request.

Interview:
Our recruitment process will be completed with video conference technology.

***As part of the corporation's Modernizing Job Evaluation project, this position will undergo an evaluation which may result in a change to the rate of compensation. Any changes affecting this position will be communicated as information becomes available.