Social Media, Content - Toronto, Canada - TechWyse Internet Marketing

TechWyse Internet Marketing

Verified Company

Toronto, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

OVERVIEW

Reporting to the Director of Operations, the Social Media Manager is responsible for creating, managing and executing digital marketing campaigns on social platforms for our clients as well as our own brand.

Primary Responsibilities

Own social media marketing campaigns and performance expected for our agency's clients from plan to production including: brief development, ideation, channel recommendations, creative development, planning, implementation and management
Own and manage our agency's social media presence and online reputation
Manage review solicitation and reputation management services that come within the overall Social Media department
Supervise the social media team of one direct report in Canada and three/four remote resources
Lead client and prospect meetings relevant to social media services provided by the agency
Plan, develop, present and deliver social media strategies and reputation management strategies for clients
Monitor and report social media performance metrics for our clients
Manage the tactical execution of social media campaigns.
Manage work distribution across the team and control the quality of deliverables
Build, manage and improve standard operating procedure documents
Make process improvements as and where needed
Work with project managers during the initial client setup phase
Assist account managers with resolving client queries and identifying opportunities to grow the client's social media presence
Stay abreast of the latest trends and best practices within social media

Need to have skills:

Minimum 2+ years of work experience in a similar role
Demonstrated ability to multitask and manage over 25 small and medium social media clients
Relevant certifications/ accreditations within Social Media such as Hubspot's Social Media Marketing Course or the Social Media Marketing Professional Certificate by Meta

OR
the willingness to get appropriately certified

Experience using work / project management tools
Experience using social media production and management tools such as HeyOrca, GatherUp, HootSuite, etc.
Experience collaborating with multidisciplinary remote teams to execute on social media campaigns
Demonstrated ability to prioritize and manage tasks and deliverables in an agile and high paced work environment
Proficient with video content creation and editing skills relevant to social media
Ability to jump from the creative side of marketing to the analytical side, able to demonstrate why their ideas are analytically sound
Indepth knowledge of social media platforms (Facebook/Meta, Twitter, YouTube, Instagram, Pinterest, TikTok, etc.), their impact on different client profiles and how each platform can be deployed in different scenarios
Excellent written and oral communication skills
Ability to work in a distributed environment and be a strong team player guiding and leading peers as and when necessary within the areas of content development, and online reputation management
Proficient with the latest social media tools and technologies including a strong understanding of how to leverage ai and ChatGPT for social media
Has strong conflict resolution and problem solving skills
Can look at the big picture and think strategically and at the same time, get into the weeds and fix issues or create social media content as needed

Good to have skills: