Customer Insights Analyst - Vancouver, Canada - COBS Bread

COBS Bread

Verified Company

Vancouver, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We are looking for a data savvy, passionate, and driven
Customer Insights Analyst to join our COBS Bread team.

Reporting to the E-Commerce Manager, your main responsibilities will be to provide data, analytics and actionable insights across loyalty, e-Commerce and digital channels to support informed decision-making for the Marketing team and relevant stakeholders.

Responsibilities include:

Loyalty Analytics

Create forecasts models and define targets to support overall business objectives utilizing company and market data.
Analyze and interpret data to identify key customer insights and share with relevant stakeholders to support informed decisionmaking across Marketing and broader business.
Monitor and analyze approach to segmentation to maximize program results and customer experience.
Provide insights around customer behavior, identifying trends and areas for improvement.
Develop forecasting of offers to support Loyalty team in defining KPIs, target groups and the best approach.
Assess impact, understanding drivers and growth opportunities using data.
Gather data insights on Loyalty Campaigns to develop forecasts and provide advice.
Create Post Campaign Analysis reporting to measure campaign success.
Analyze the customer lifecycle and identify areas for improvements.
Identify key measurable metrics (upsell, churn, etc.) for loyalty programs encompassing a growth mentality with the ability to test and scale rapidly.

E-Commerce & Digital Channel Analytics

Create forecasts and assist with determining ecommerce and channel performance and KPIs.
Identify key areas for improvements, such as audience, acquisition, behaviour, and conversions.
Monitor and analyse ecommerce metrics and figures overlaying with digital activity.
Synthesize ecommerce, channel and content data into actionable insights.
Provide insights of broad ecommerce/media strategies to assist our business development goals.
Develop and communicate channel opportunities relative to customer demand.

Business Continuity & Stakeholder Collaboration

Develop and update documentation on all reporting and data related tasks to ensure business continuity.
Collaborate with Bakers Delight Marketing (Australia) to ensure alignment and sharing of learnings across the businesses.
Monitor and report on key metrics identified as 'Key Measures of Success' across relevant channels, loyalty program and campaign performance.
Work with relevant stakeholders to deliver centralisation of data and single customer view.
Develop visualisation of data to suit different stakeholder groups.
Continuous improvement and maintenance of existing reports and dashboards, while assessing opportunities to deliver automation within our systems to drive efficiencies.
Define and develop reporting frameworks suitable for specific stakeholder groups.
Undertaking other additional duties, tasks and project work as reasonably directed.

Requirements:

What You Bring to the Table

3+ years' experience in a commercially focused analyst (or similar) role.
Experience with Franchisebased business model desirable.
Experience in retail preferable.
Power BI experience
Degree qualified in Business, Marketing, Finance or other related discipline.
SQL desirable/advantageous.
Advanced Excel skills.
Presentation skills, being able to explain data clearly and simply.
Data visualisation skills.
Forecasting
Competently able to use SAP Business Objects.

Benefits

What's in it for You
Not only do we have fresh COBS Bread product delivered daily to our Support Office, we offer some pretty sweet perks too

Flexible work arrangements with a combination of working in the Vancouver Support Office and remotely
Competitive salary and vacation plan, and company bonus plan
A great Extended Health & Dental Benefit, Group RRSP Matching and Health Spending Account
Paid sick and personal leave days
Subsidized wellness program, and paid day for community service/volunteer time
An open, 'continuouslearning' environment where professional development and career progression is encouraged
Work within a dynamic, driven, highachieving, closeknit and funloving team
High level of autonomy and responsibility
Complimentary selfserve kitchen of fresh produce, deli meats and of course, COBS Bread and treats

We thank all applicants for their interest in COBS Bread but would like to advise that only applicants shortlisted for interview will be contacted.

We are an equal opportunity employer and value diversity at our company.

About COBS Bread
With over 150 locations, COBS Bread serves fresh and delightful baked goods to communities across Canada. Any unsold items are donated daily to various local charities and food banks.

The company's success can be attributed to the quality of our product, the development of our people and our warm and friendly customer service.

COBS Bread is par