Account Manager, E-Commerce - Toronto, Canada - Red Bull
Description
Company Description
As the E-commerce Account Manager, you will be the leader in development, evolution, and execution of the Red Bull Online Strategy. This person will oversee the Red Bull Strategy including product assortment, content, and sales on the e-commerce sites of our retailer partners.
This position is responsible for coordinating all e-commerce activities amongst all stakeholders to drive awareness, new customer acquisition, consumer loyalty, and revenue. This manager will deliver measurable growth through testing and optimization including all branded content, promotions, and inventory management.
Job Description
KEY RESPONSIBILITIES
Act as subject matter expert to support Account Managers, Customer Team Leads and Category teams to help achieve online Sales and Profit targets.
Development of advertising and search plans within all current online retailers.
Identify key customer e-commerce opportunities and support the accelerated development of our ecommerce performance.
TOTAL BUSINESS OWNERSHIP
Lead, track and execute all budget related financials to ensure Weekly/Monthly tracking is relevant to online trends and shows e-commerce performance which could be leveraged both internally for decision making and externally with customers.
Lead, develop E-Commerce Annual Sales Plan as well a 3-year strategic business plan, including product awareness and key search terms.
Establish and drive program KPIs and goals and monitor program success and opportunities.
Continue to enhance tactics for bricks and clicks, expand in Pureplay, and develop our partnerships with dedicated 3rd party delivery companies.
Quarterly reporting to Senior management on the progress of investment plans, ROI, market share, and on all programming completion.
BRING THE BRAND TO LIFE
Develop strategic plans to drive conversion for Red Bull in the Online Energy Category space.
Establish relationships with customer ecommerce teams and align on leading KPIs and priorities to ensure progress and to identify drivers of online performance and improvement opportunities.
In partnership with Account Management Teams, lead development of online/ E-Commerce portion of Customer Category Plan(s) and participate in the development of the customer Joint Business Plan.
Lead and execute the advertising strategy and budget all online retailers.
ENSURE ALIGNMENT AND COLLABORATION FOR QUALITY EXECUTION
Oversees the maintenance of periodic tracking reports, shares program performance recaps and lessons learned.
Implements and tracks revenue-based results metrics for retailer programming investments.
Track budget management of Online Advertising.
CROSS FUNCTIONAL PARTNER
Work closely with both RBNA as well as Global HQ to ensure Canadian strategy is leveraging all possible tools and on track with the total company direction.
Responsibilities include customer engagement, cross functional collaboration, building Energy category knowledge, internal influence, content standards and capabilities evolution.
Thorough internal trainings with appropriate stakeholders on e-commerce processes for success, Operations, Distribution, Marketing etc.
Guarantees efficient communication and helps maintain database of potential vendors, suppliers and partners. This role will be leveraged in meetings with the customer for Brick's and Clicks and a clear perspective and follow-up will be required.
Creation of online retail program strategic assets: concept development, messaging, advertising look and feel (in partnership with key internal/external stakeholders), and selling materials.
Qualifications
5+ years' consumer goods industry experience in Marketing or Sales capacity.
2+ years' E-Commerce experience is an asset.
Creative mind; experience working with advertising agencies preferred.
Experience writing inspiring and clear marketing briefs.
Experience with development of programming that motivate consumer behavior in the Online Retail environment.
Strong planning, prioritization, and project management competencies.
Strong interpersonal skills that facilitate cross department networking.
Ability to multi-task and work in a fast-paced environment are a must.
Exceptional communication skills, including presenting and sell-in to retailers.
University – Bachelor's Degree (Preferred).
Additional Information
Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.