Brand Manager - Mississauga - WK Kellogg Co

Description

At WK Kellogg Co, we exist to create joy and connection to inspire great days. We believe that doing good is always good for business and we have stood for this since Kellogg Company was founded more than 120 years ago. We are passionate about doing our part to make nutritious foods, create social connectivity and respect natural resources. Together, these actions create positive progress for people and the planet – today and for years to come. We have big plans for how we are going to accomplish this, and we would love for you to join us in this effort.

Here's What You'll Be Doing

As Brand Manager – Recipe & Licensed Brands, Promotions and Agile Social Activation, you will lead high‑impact, strategic brand‑building initiatives that shape how our portfolio shows up for consumers and shoppers across Canada. Building on foundational Brand Manager responsibilities, you will drive integrated programs across Recipe Brands, Licensed Brands, national promotions, and a new agile social operating model for the Canadian market.

• Strategic Brand Building, Insight Led Programs, Innovation & Communication Leadership
  • Lead strategic, high‑impact brand‑building initiatives that solve critical business challenges and drive consumer and shopper demand across our portfolio.
  • Oversee commercial efforts spanning innovation, promotions, and communications, ensuring projects are delivered effectively, efficiently, on time, and within budget commitments.
  • Apply advanced analytics and diverse data sets to shape brand strategy and guide the development of insight‑driven programs that keep our brands relevant and impactful.
  • In partnership with cross‑functional teams, spearhead product development and commercialization for top‑tier brands, managing project structure, process, and resource allocation.
  • Lead the creation of high‑impact communication strategies by translating brand challenges and opportunities into compelling agency briefs and guiding the development of consumer‑facing assets across all major touchpoints.
• Recipe Brand Leadership (Rice Krispies, Corn Flakes, Crispix)
  • Steward our Recipe Brand portfolio, ensuring these iconic brands remain culturally relevant and growth‑driving in the Canadian market.
  • Lead brand strategy, annual planning, and performance management.
  • Develop and execute innovation, renovation, and commercialization pipelines.
  • Use advanced analytics and diverse data sets to craft insight‑driven programs that strengthen brand equity and drive demand.
• Licensed Brand Stewardship (Partner‑Collaborated Cereals)
  • Manage partner relationships and uphold joint brand standards.
  • Lead project structure, process, and resource management across development and commercialization initiatives.
  • Shape communication strategies and guide agencies to deliver compelling, consistent consumer and shopper‑facing creative across touchpoints.
• National Promotions (e.g., Free Beach Towels, Feeding Reading)
  • Lead national promotional programs across the WK Kellogg Canada portfolio, delivering consumer value and driving penetration.
  • Build promotional strategies rooted in brand objectives and consumer insights.
  • Manage the execution of nationwide campaigns across channels and partners.
  • Collaborate closely with Sales, Finance, Shopper Marketing, Innovation, E‑Comm, and agencies to deliver integrated, high‑impact results.
• Agile Social Activation (Process & Operating Model for Canada)
  • Build and operationalize a new Agile Social Activation model to future‑proof how our brands show up in culture.
  • Design an agile workflow, roles, governance, and approval pathways.
  • Partner with agencies to create a rapid response content engine.
  • Leverage insights, data, and trends to deliver culturally relevant, brand building social content at speed.
• Cross‑functional Collaboration
  • Collaborate with specialized experts across Sales, Finance, Innovation, Shopper, Wellbeing, Regulatory and E‑comm.

JOB HIGHLIGHTS

• Business Travel Requirement expected at 5-10%
• Reports directly to Senior Manager, Brand and Advanced Marketing Capabilities

Qualifications

• University undergraduate degree in business or marketing
• 3-5 years of Brand Marketing experience, related experience in a Consumer‑Packaged Goods company
• Strong leadership skills with a proven project management ability with a bias for action and attention to details
• Passion for social media, culture and ideas that punch above their weight
• Experience in strategy development, leading innovation development and creative campaign development
• Strong analytical and critical thinking skills with ability to analyze data and synthesize key performance drivers with a bias for action to address issues, strong AC Nielsen experience
• Excellent communication and persuasion skills with an ability to lead projects, influence and effectively collaborate both internally and externally from peers to leadership, both by informal communications and formal presentations
• Desire and ability to work in a fast‑paced, result‑oriented, collaborative environment
• Strong working knowledge of PC applications, including MS Office (Outlook, Excel, Word & PowerPoint). Bonus for design application knowledge (Photoshop, Canva)

Preferred

• Proven P&L analysis/understanding
• Experience managing cross functional teams without direct line reporting
• Desire and ability to work in a fast‑paced, high pressure, result‑oriented environment

Salary Range: $98,880 - $123,600
Salary pay ranges are determined by role and level. Within the range, the successful candidate's starting base pay will be determined based on factors including job‑related skills, experience, certifications, qualifications, relevant education or training, and local market conditions.

Benefits

• Annual Incentive Plan bonus eligibility
• Comprehensive Health Care, Dental Care coverage
• Savings and Investment Plan (RRSP) with Company match after 1 year of completed full‑time service
• Defined Contribution Pension Plan
• Paid Time Off (includes paid sick time)
• 15 Paid Vacation Days, plus Company Floaters
• Hybrid Work approach
• Tuition reimbursement program
• Employee recognition program
• Employee assistance program

About WK Kellogg Co

At WK Kellogg Co, we bring our best to everyone, every day through our trusted foods and brands. Our journey began in 1894, when our founder W.K. Kellogg reimagined the future of food with the creation of Corn Flakes, changing breakfast forever. Since then, we have embraced the same spirit of innovation and entrepreneurship in everything we do, channeling our founder's passion and commitment to creating high quality and delicious products while fostering communities. Our iconic brand portfolio includes Frosted Flakes, Rice Krispies, Froot Loops, Kashi, Special K, Raisin Bran, Frosted Mini Wheats, and Bear Naked. With a presence in the majority of households across North America, our brands play a key role in enhancing the lives of millions of consumers every day, promoting a strong sense of physical, emotional and societal wellbeing. Our beloved brand characters, including Tony the Tiger and Toucan Sam, represent our deep connections with the consumers and communities we serve. For more information, visit

If we can help you with a reasonable accommodation throughout the application or hiring process, please email

Equal Opportunity Employer

WK Kellogg Co is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law.

This position uses artificial intelligence (AI) tools to assist in the screening and assessment of applications.

This job posting is for a current vacancy.

Let's create great days,

WK Kellogg Co Recruitment