GoHighLevel Expert + Meta/Google Ads Setup — Used Car Dealership Lead Engine
3 days ago
Job description
OverviewI run a small independent used car dealership.
I need a specialist to build a complete end-to-end lead handling system using GoHighLevel and set up Meta + Google lead campaigns and retargeting.
This is NOT a generic "CRM setup" or agency funnel.This is an operational system that:
responds instantly → escalates leads to call/test drive/credit app → enforces no-show rules → scores intent → prepares retargeting audiences.
Goals (What success looks like)
Every lead must end up in one of these outcomes:
Call scheduled / completed
Test drive scheduled / completed
Credit application sent → customer confirms DONE → call scheduled
Silent lead tagged and added to retargeting audiences
Systems & Lead Sources (must all feed into GHL)
Leads will come from:
Gmail ADF email lead capture (and other ADF sources like CarGurus , CarForSale)
Website forms (if direct integration isn't possible, use webhook/API/form forwarding)
Facebook Lead Forms
Google leads (landing page/form submissions from Google traffic)
Required outcome for ALL sources:
Create/Update Contact → Create Opportunity → Apply correct source tags → Enter pipeline → Trigger automation.
Communication Requirements (SMS + Email simultaneously)
On lead entry:
If phone exists → send SMS
If email exists → send Email
If both exist → send both at the same time
Channel roles (important)
SMS = conversational logic engine (intent detection, finance flow, scheduling, reminders, no-show enforcement)
Email = conversion engine (brief, direct: confirm availability + push them to call/text)
Email should NOT become a long back-and-forth. Its job is to push them into CALL or SMS.
Core Workflow Logic (GoHighLevel)
Step 1 — Intake & Opportunity Setup
Create/Update contact
Create opportunity
Pipeline + stages configured
Apply source tag (CarGurus/ADF, FB, Google, Website)
Step 2 — Instant First Message (SMS + Email)
First message must be brief and urgent without sounding like a bot.
Must include:
"small independent/solo dealership" positioning
confirm inquiry received
confirm vehicle currently available once only
inventory is hand-picked (we don't sell cars we wouldn't drive)
priced to sell (cars don't sit long)
hours:
open until 8 PM + Sundays
offer:
finance application link OR schedule test drive
strong
CTA:
call/text
(I will provide exact templates.)
Step 3 — Intent Detection (Inbound Replies)
Detect and route for:
availability
price
financing
test drive / appointment
directions
"DONE / applied / submitted" (finance completion confirmation)
Step 4 — Financing Flow
If financing requested:
AI answers basics:
lenders (not in-house), typical credit 510+, down payment varies
send credit app link
When customer replies "DONE / applied / submitted":
ask for best call time today
create calendar event
notify owner
start call reminders
Step 5 — Calendar Booking + Urgency Reminders
One main GHL calendar that:
prevents double booking
respects blocked time
Required reminders:
15 minutes before call: "Owner will call you in 15 minutes — please be ready."
(Optional 30-min reminder.)
Missed call logic:
1st missed call → reschedule prompt
2nd missed call → call-only to proceed, stop chasing
Step 6 — Test Drive Logic
schedule into calendar
reminders at 24h + 1h
No-show enforcement:
1st no-show → allow reschedule once
2nd no-show → call-only to proceed, stop automation
Step 7 — Manual Override (Critical)
I must be able to:
drag opportunity stages
add tags manually
…and automations react automatically (start/stop reminders, trigger missed/no-show messages, move to silent lead).
Step 8 — Silent Lead + Retargeting Prep
If lead goes silent:
apply Silent_Lead + model tags
move to Silent Lead stage
add to Meta & Google retarget audiences (audience setup, not full management)
Opportunity Scoring (Intent Score)
Add an "Intent Score" custom field that automatically increases based on actions:
Examples:
reply +1
finance asked +3
credit app sent +4
DONE/apply confirmation +5
call scheduled +6
test drive scheduled +7
Score ranges:
Cold / Warm / Hot / Closing
Workflows and notifications should prioritize high-score leads.
Paid Ads Setup (Meta + Google)
I want paid traffic working (small budgets to start, e.g., ~$20–$30/day per channel).
You will:
set up Meta lead campaign(s) + forms
set up Google lead campaign(s) (form/landing)
ensure tracking (pixel/tag) is correctly installed for remarketing
create retarget audiences:
Silent Leads
No Shows
Website visitors
I will fund the ad accounts. I need clean setup and structure, not "agency scaling."
Contract duration of 1 to 3 months. with 30 hours per week.
Mandatory skills:
Google Ads, CRM Automation, GoHighLevel, Facebook, SMS, Calender, Sales funnel automation, Marketing Automation, Appointment Setting, Lead Generation Analysis
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