Content Marketing Manager - Toronto, Canada - RFI Global

Description

Company Overview

Operating across 49 global markets and with offices on 4 continents, RFI Global is the leading data-driven insights provider and thought leader to the financial services industry.

Founded in 2006, RFI has seen growth of over 40% year on year for 16 years and is looking for fast paced ambitious motivated people to help realise its rapid data and geographic expansion plans.

Over 16 years RFI has maintained its fast growth start up mentality and provides a completely dynamic environment where creative and innovative thinkers can thrive.

We are looking for world class, marketing professional with an entrepreneurial mindset to be part of this growth. You will be joining a highly diverse business which boasts over 30 nationalities as part of its core team.

We are offering an exciting opportunity to be part of an expanding team, with an attractive and highly competitive benefits structure and fantastic career opportunities.

Role Highlights

We are looking for a Content Marketing Manager who will create and disseminate multimedia content that will build RFI's thought leadership.

The Content Marketing Manager will work alongside a team of thought leaders in market research, sales and client success in order to determine the type of content that will resonate with current and potential new customers.

Content Marketing Manager Responsibilities:

• Drive traffic and engagement that translates to sales and brand promotion.
• Measure the results of content marketing activity to inform future marketing campaigns.
• Coordinate with thought leaders and illustrators to produce multimedia content.
• Implement SEO best practices.
• Perform keyword research (or oversee this process) to determine the best keywords to focus on.
• Design and implement creative marketing strategies to disseminate content and increase customer engagement.
• Create an editorial calendar, delegate tasks, and meet deadlines.
• Edit, proofread, and improve written content.
• Analyze web traffic metrics.

Requirements:

• Proven work experience as a Content Marketing Manager.
• Ability to translate a large volume of financial services insights into easily understood clear and concise messages.
• Datadriven and highly analytical mindset.
• Proficiency level of using Google Analytics and SEO?
• Experience copywriting and coordinating the production of videos and podcasts.
• Detail orientation.
• Experience disseminating content and building community on LinkedIn preferred.

Benefits

• Competitive Salary
• Great opportunity to work with a global team
• Flexible Working
• 25 Days Holiday
• 2 Days Charity Leave
• Birthday Leave
• Health Insurance
• Social Events
• Pension Scheme