Ngce Lead - Toronto, Canada - Takeda Pharmaceutical

Takeda Pharmaceutical
Takeda Pharmaceutical
Verified Company
Toronto, Canada

3 weeks ago

Sophia Lee

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Sophia Lee

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Description

KEY JOB ACCOUNTABILITIES**:

As a
NGCE Lead working on the
DD&T department, you will be empowered to:

  • Shapes localized NGCE vision and strategic roadmap, and ensures flawless execution of priorities in line with DD&T, OCE CoE and Canadian business context.
  • Drives exceptional collaboration with business partners in LOC and EUCAN to integrate data
- & insights-driven omni-channel engagement in brand planning process and deliver best-in-class experience for external and internal customers.

  • Liaises closely with Data & Insights Lead and DD&T team to standardize, govern and effectively leverage customer domain data, CRM and other OCErelated technology.
  • Enables continuous improvement of NGCE capabilities and boosting of individual learning journeys in Canada in close coordination with Learning & Development, Business Operations, and EUCAN region.

DIMENSIONS AND ASPECTS

Technical/Functional (Line) Expertise

  • Adapts and executes the OCE strategy (e.g., objectives, target customers) defined by OCE CoE (e.g., drive LOC crossfunctional customer engagement strategy with BUs )
  • Drives insight generation from local OCE ecosystem to optimize customer experience and streamline operations at scale (incl. content excellence, CampOps) by defining pilots, roadmaps, responsibilities etc.
  • Supports the standardization and harmonization of customer domain data (CRM, OCE etc)
  • Coordinates closely with Tech Partner to ensure local OCE tools and platforms (including CRM) in the LOC are aligned at LOC level and globally.
  • Ensures compliance and alignment of the Canadian CRM with industry regulations in partnership with E&C.
  • Supports processmapping as required for flawless execution of NGCE activities.

Leadership

  • Consistently lives and models Takedaism, PTRB, and leadership behaviors as member of Canadian DD&T Leadership Team.
  • Leads Canada OCE Managers and Operational Excellence Manager, managing performance, and serving as coach for wider team to empower our people and embed NGCE mindset.
  • Serves as Ambassador and thought leader for NGCE to enable best practice and innovation in LOC and EUCAN.
  • Drives crossfunctional engagement with relentless internal and external customer focus.

Decision-making and Autonomy

  • As part of Canadian DD&T Leadership Team, provides insights and guidance to inform and/or make decisions related to NGCE/digital.
  • Manages OCE expense budget as set together with DD&T Head and Finance.
  • Defines and manages NGCEspecific performance metrics in coordination with DD&T/BusOps.

Interaction

  • Partners closely with Commercial and Medical to identify needs at customer level through brand and launch planning; helps develop, implement and track impact of solutions.
  • Serves as integral member of DD&T team in support of crossfunctional coordination.
  • Orchestrates priorities and activities from EUCAN OCE CoE across key Canadian therapy areas and brands, and acts as bridge to brand managers as well as sales force.
  • Supports NGCE capability building and NGCE/digital learning journey for own team and relevant business partners in coordination with L&D and business partners.
  • Supports the EUCAN OCE leads and provides local input on future of customer experience and personalization of interaction.

Innovation

  • Leads successful execution of strategic innovation initiatives related to NGCE, e.g. TakedaConnect.
  • Coordinates closely with DD&T team and business partners to identify and prioritize potential technology or processbased solutions to address customer needs.
  • Facilitates "outsidein" mentality for awareness of relevant trends and developments inside and outside pharmaceutical industry.

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS

  • Bachelor's degree, and/or min. 5 years of experience in multichannel marketing with handson knowledge of digital tactics, campaigns and OCE journeys
  • Exceptional people, collaboration and leadership skills.
  • Outstanding influencing and communication skills with proven track record of managing complex set of stakeholders at local and regional levels in global organization.
  • Relentless focus on customer excellence and valueadded partnering with brand teams and medical to design and deliver holistic customer experience.
  • Robust organizational skills, project management skills, and ability to prioritize.
  • Fundamental understanding of, and interest in, data and analytics.
  • Successful track record in digital marketing in pharma, e.g. experience in pullthrough of global journey & campaign blueprints to local markets as well as capability building
  • Indepth knowledge and understanding of digital, channels, platforms, ecosystem and strong awareness of latest development/innovations in digital marketing
  • Working knowledge and experience with Canadian healthcare data.
  • Experience with design thinking as well as Agile or similar methodologies an advantage.
  • Bilingualism (EN/FR) an advantage.
**Location

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