Digital Ads Expert - Toronto, Canada - INKAS® Group of Companies

Description

• Execute and optimize digital advertising campaigns across major social platforms and search engines

• Develop and implement strategies to enhance brand visibility, engagement, and lead generation

• Stay updated on industry trends, algorithm changes, and emerging platforms

• Utilize major analytics tools to track, analyze, and report on campaign performance

• Provide insights and recommendations based on data analysis to enhance campaign effectiveness.

• Bring a future-thinking approach to digital ads, exploring new technologies, platforms, and trends.

• Collaborate with the creative team to develop cutting-edge ad content that resonates with target audiences.

• Optimize campaigns to achieve maximum ROI, ensuring efficient allocation of budget across various channels.

Requirements:

• Bachelor's degree in Marketing, Advertising, or a related field

• Minimum of 3 years of experience in digital advertising

• Proven track record of managing $100k+ annual ad budgets

• Experience as a Digital Ads Specialist with expertise in both social and PPC advertising

• In-depth knowledge of major social platforms (Facebook, Instagram, , Twitter) and search engines (Google, Bing)

• Creative mindset with the ability to think strategically and contribute innovative ideas to campaigns

• Experience in storyboarding for social ads is a plus

• Strong analytical and problem-solving skills

• Excellent communication and collaboration abilities