CRM Manager - North York, Canada - Pinnacle

Pinnacle

Verified Company

North York, Canada

6 days ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Welcome to
Pinnacle, the ultimate destination for sports enthusiasts seeking an exhilarating sportsbook and gaming experience Established in 1998, we have solidified our position as one of the globe's foremost licensed online gaming companies.

With our cutting-edge offerings, we guarantee an electrifying experience that will keep you on the edge of your seat.

Pinnacle invites you to join our team and become an instrumental figure in the exciting realm of sports betting.

Our vibrant team is fueled by passion and driven by innovation, working together to redefine the landscape of sports betting and gaming.

Together, we constantly strive to surpass limitations and deliver unparalleled experiences to sports enthusiasts worldwide. Prepare yourself for a thrilling journey and discover sports in an entirely new dimension with Pinnacle

About the role:

The role will be responsible for managing a team of 4-6 direct reports.

Essential Job Functions / Main Duties & Responsibilities:

Monitor the health and segmentation of the customer database, driving increased engagement.
Own the development and execution of retention & reactivation campaign strategies for all Pinnacle products.
Have a strong analytical mindset in order to develop and maintain program performance reports/dashboards for all key stakeholders. Identify road blocks and work with the relevant departments to improve processes
Innovate Explore and propose new technologies and tactics to help improve our overall CRM performance.
Use data to identify potential for performance improvements.
Work crossfunctionally with the marketing team to achieve desired results on campaigns including localizing across multiple languages to ensure messaging is culturally sensitive and appropriate for each market.
Work closely with the Head of Brand Marketing to manage the CRM budge

Skills & Qualifications:

University degree in Marketing, Information Technology, PR, Business Administration, Economics, or any other related field.
At least 13 years of experience managing and leading a team of direct reports is a must
Experienced user of Salesforce and other CRM platforms.
Experienced data analyst including advanced Google Analytic user.
Deep knowledge of campaign management data concepts such as contact history, assignment rules, workflows, automations, and triggers.
Ability to collaborate with crossfunctional and crossdepartmental teams.
Excellent prioritization and communication skills to measure objectives, needs and timelines.
Expert Excel user with experience of managing large datasets

Job Types:
Full-time, Permanent

Benefits: