Marketing Manager - Halifax, NS

Job summary

This role is an opportunity to help shape the voice and direction of some of Atlantic Canada's most recognizable and fast-growing beverage brands. You'll work closely with a driven and collaborative team, gain meaningful responsibility and opportunity to grow, and contribute to the creative and commercial success of Nova Scotia Spirit Co. and Annapolis Cider as it evolves from being a local to national to global beverage player.

Responsibilities

• Lead integrated marketing campaigns from planning through execution and reporting, ensuring every consumer touchpoint delivers impact.
• Establish and maintain foundational planning tools such as shared campaign calendars, asset trackers, and project workflows.
• Develop and maintain a 3-month rolling content and campaign calendar across all Brands.
• Develop processes for measuring campaign and sponsorship performance to support data-driven decision making.
• Oversee social media strategy and execution across paid, earned, and owned channels.
• Coordinate with trade and sales team to align consumer and in-store efforts.
• Develop and manage dashboards for key marketing KPIs, analyzing performance to drive continuous improvement and budget efficiency.

Qualifications

• 6–8 years of progressive marketing experience, ideally in beverage, CPG, or lifestyle brands.
• Demonstrated success in campaign management, social media, and brand activation.
• Experience managing creative and event resources.
• Strong project management and communication skills with exceptional attention to detail.
• Ability to thrive in a fast-paced, hands-on environment and manage multiple priorities.
• Proficiency in digital marketing tools and analytics platforms (Meta, Mailchimp/Klaviyo, Google, etc.).
• Strong computer literacy, including proficiency with Office 365 (Excel, SharePoint, Teams, Forms).
• Experience with or understanding of graphic design principles and tools (Photoshop, Illustrator, Canva) is an asset.
• Comfortable analyzing data and using insights to guide marketing investment and sponsorship decisions.

Job description