Commercial Insights Analyst - Oakville, Canada - Carlsberg Canada Inc.

Carlsberg Canada Inc.

Verified Company

Oakville, Canada

1 week ago

Posted by:

Sophia Lee

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Description

Commercial Insights Analyst

Department:
Business Development - Canada

Reports to:
Head of Business Development and Integration - Canada

Company Background
Carlsberg Canada Inc.

(CCI) is the Canadian Division of Carlsberg Breweries A/S which is the World's 3rd largest brewer and one of the fastest growing brewers in the World.

With over 100 beer brands in our portfolio Carlsberg sells beer in over 140 countries world-wide while producing beer under license in over 40 countries.

Carlsberg Canada recently purchased Waterloo Brewing Ltd.

so Carlsberg Canada includes the production, distribution and commercialization of Carlsberg and Waterloo products as well as various co-manufacturing partnerships.

Role Summary
To analyze Canadian commercial market data and provide valuable insights to key stakeholders.

Accountabilities

Provide regular and timely updates to the business on trends by category (Province, Channel, Segment, Territory, Brand)
Create insights based on data to support the performance of the Carlsberg Canada portfolio of brands and competitive set that explain the fluctuations in brand performance and market share.
Understand what elements of the marketing mix are driving results.
Provide analysis of agreed marketing and promotional activities by province with results and insights into performance
Ongoing pricing analysis and data collection to ensure CCI pricing strategies are being followed
Use data to identify new and existing opportunities related to products, packs, brands, formats, etc.
Support ad hoc requests for insights in brand, pack and category performance at a national and provincial level for the Regional Sales Directors
Support annual and ongoing strategic plan development leveraging category, brand, and sales insights.
Use statistical analysis tools and techniques to predict future outcomes related to sales performance and consumer behavior.
Provide storybuilding and analytical support to the Sales and Trade Marketing teams utilizing consumer and customer insights to drive category growth.
Collaborate with crossfunctional teams, including sales, marketing, finance and product development, to develop and implement strategies that drive business growth.

Qualifications and Experience

Completion of postsecondary education (ideally marketing, finance, business)
35 years of experience working in a consumer goods organization
In depth knowledge and proficiency in using statistical analysis tools such as Power BI, MS Suite (specifically Excel)
Knowledge of and hands on experience with brand health tracking and commercial strategies.
Strong analytical and problemsolving skills.
Strong communication and presentation skills
Strong attention to detail and ability to execute with excellence.
Excited about change
Entrepreneurial spirit
Cause focused and solution based thinker.
Results / Execution focused
Knowledge of the beverage alcohol industry is an asset.