Digital Analytics Specialist - Toronto, Canada - TVO Ontario Educational Comms. Authority

TVO Ontario Educational Comms. Authority

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Position Title:
Digital Analytics Specialist (GA/GTM))

12 Month Contract

Division:
Product, Innovation & Monetization

Department:
Strategy & Business Intelligence

Reports To:
Manager, Data Analytics

Salary Range:
$74,764.56-$80,055.82

Location:
Toronto, Yonge & Eglinton (on the Yonge subway line)

TVO is at a unique intersection of education, journalism, digital technology, broadcast, and philanthropy. As creators of award-winning content, we've been inspiring learning that changes lives and enriches communities since 1970. Our vision is to be a globally recognized digital learning organization.

What's in it for you
***When it comes to learning, we walk the talk: it's the cornerstone of everything we do, and each one of us invests deeply in our own learning while elevating each other's knowledge - whether through peer-to-peer learning, workshops or lunch & learns. You'll work with folks who are thrilled and driven by the digital learning and media landscapes. Roll up your sleeves and work cross-functionally with great teams where collaboration is the beating heart of all that we do. We're a tight-knit community and we're just the right size, meaning that you'll get to meet and work with people from across our organization, at all levels - the ones who have been here for 10 months, 10 years, and well beyond. Maybe you'll even get to meet Polkaroo.

Who we are
TVO is poised for its next chapter as we embark on the next phase of strategic planning.

We know we are a better organization when we honor our commitments, when we thrive with diverse voices, when we value bold thinking, and embrace change.

We understand and celebrate that we are better, together.

However, you jump in with us, you'll join a team of good people who are constantly inspired and challenged to do great work.

Join us on our journey as we go from great to _greater._

The opportunity
TVO is looking for a highly skilled Digital Analytics Specialist with expertise in web analytics platforms. You will work on a range of TVO properties leading implementations, supporting, optimizing across TVO products.

You will work closely with cross-functional stakeholders, support product teams with their respective web analytics by planning and performing; measurement strategy, designing, integrating, developing, and validating our analytics data for our web analytics platform.

You will leverage the functionality of technologies such as Google Tag Manager and Firebase to send data through to our web analytics platform and ensure that this new technology is embedded into the business.

For certain products you will ensure the web analytics implementations is tailored and integrates with customer data platform, available platform features are optimally utilized, and implementations are integrated with Google Cloud platform - BigQuery.

In addition, you will oversee the administration, maintenance of our web analytics platforms and ensure the proper implementation of cross-platform and cross-device analytics solutions.

You will also be responsible for creating a data dictionary and support documentation with recommended user and event signals and support in training the internal staff on GA4.

You will be a member of the Data & Analytics team, within the Digital & Innovation division and will report to the Manager, Data Analytics.

You must be proficient in Google Tag Manager with JavaScript (creating events & triggers) and have solid understanding of data layer implementation best practices, approach tasks logically and be capable of explaining pros and cons of potential solutions to relevant parties to ultimately implement the most favorable approach.

Excellent planning, organization, data-driven mindset, problem identification/resolution skills and data analysis skills are critical for success. Familiarity with Hotjar, ability to visualize data and create dashboards/reports, Google Data Studio and other analytics tools is desired.

How you will make an impact

Design, develop and support the web analytics instrumentation architecture tagging, tracking, and reporting to support audience development, website engagement, conversions, and site optimizations
Audit the current web analytics setup; find efficiencies, minimize page loads, identify gaps in data tracking and develop methods of improvement
Collaborate with key technology and business stakeholders to define an optimal tagging strategy for new and existing features
Support and optimize TVO's analytics properties keeping integration with customer data platform compatibility forefront and ensure proper features and settings are enabled/disabled
Ensure optimal functioning and implementation of all auxiliary features like CMS (Drupal, WordPress), Data Layer, AMP, Native Apps, third party code (Facebook Pixel, Brightcove, Hotjar, Youtube, etc) and enhanced eCommerce (Shopify, Salesforce)
Establish standard process, procedu