Search Engine Optimization Analyst - Toronto, Canada - Infotek Consulting Services Inc.

    Infotek Consulting Services Inc.
    Infotek Consulting Services Inc. Toronto, Canada

    1 month ago

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    Description

    Infotek Consulting is looking for a seasoned SEO Analyst/Content Manager - this is a hybrid assignment based in Toronto

    Business group: Brand Management – social media and content.

    Project: This a Content management team that creates articles for the bank's website and responsible tracking performance.


    • Develop and execute content strategies to increase organic traffic and improve search engine rankings.


    • Conduct keyword research to identify target keywords and optimize content accordingly.


    • Create and oversee the production of high-quality, engaging, and SEO-friendly content across multiple channels, including websites, social media, and email.


    • Monitor and analyze content performance, traffic, and keyword rankings using SEO tools and analytics platforms.


    • Identify opportunities for content optimization and improvement based on data-driven insights.


    • Stay up to date with the latest trends and best practices in content marketing and SEO.


    • Collaborate with cross-functional teams, including marketing, SEO, design, and business lines, to ensure content aligns with brand guidelines and business objectives.


    • Manage and coordinate external resources, such as freelance writers or agencies, to ensure timely delivery of high-quality content.


    • Stay informed about industry developments, search engine algorithm updates, and SEO techniques to continuously enhance the effectiveness of content strategies.


    • Take ownership of managing successful execution of ongoing projects in additional analytics


    • implementations, and internal tool improvements for streamlining content team's process.

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    Candidate Requirements/Must Have Skills:


    • 3-4 years of Proven experience in content marketing, copywriting, and SEO principles, keyword research, and on-page optimization techniques.


    • 1-2 years of experience working with SEO tools and analytics platforms, such as Adobe Analytics


    • Excellent writing and editing skills, with the ability to create compelling and optimized content across various digital channels.


    • Strong project management and organizational skills to handle multiple projects and meet deadlines.


    • 1-2 years of experience in Collect, analyze, and present data from multiple sources for content marketing.


    • 1-2 years of experience in Track and measure KPIs for website traffic, engagement, conversion rates, and lead generation.


    • 1-2 years of experience in Generating regular performance reports and provide insights to stakeholders.

    Soft Skills Required:


    • Strong analytical skills and the ability to interpret data to make informed decisions.


    • Creative thinking and the ability to generate innovative ideas for content strategies.


    • Communicate the impact and value of content marketing through comprehensive

    reporting.


    • Collaborate with cross-functional teams to align reporting with business objectives.

    Nice-To-Have Skills:


    • Stay updated on industry benchmarks and continuously improve the reporting process.


    • Large Financial organizations Or Social media company