Head of Marketing - Toronto, Canada - Upfield

Upfield

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Are you looking to lead the marketing team drive best-in-class strategies for some of the world's leading and innovative food brands ?

Location:
Hyrbid (Remote and On-Site 2-3 per week in our Toronto Office)

About the Position

As the Head of Marketing for Canada, you will oversee all marketing efforts related to the Upfield portfolio in Canada, spanning multiple brands and categories.

Under your leadership, you will oversee the Canadian marketing strategy, innovation, and activation.

Reporting directly to the Americas CMO and dotted line to the Canadian President and GM, you will continue to evolve the marketing strategy for one of Upfield's strongest brands, including Becel and Violife, which is Upfield's newest brand in the portfolio with innovations on the horizon.

In this role, you will have the autonomy in the execution strategy and how to lead the team to accomplish that goal.

So what does it take to be successful in this role?

Your excitement and invaluable 10+ years of consumer goods marketing experience, preferably with high-growth brands, in this role will come first and the ability to work across legacy and insurgent brands targeting different consumers and unlocking the Plant Based/Dairy Free mission of the company will follow.

It will also come from enjoying the fast-paced, experimental culture of the company enabled by the digital transformation that has taken place over the past three years across Social, CRM, eCom, Performance Media and Web Analytics.

Opportunities to further accelerate that transformation will be welcomed, a risk-taker will excel.

As a leader, you'll have an entreprenurial hands on style, be an effective collaborator, purpose-driven, adaptable, strategic, consumer insights driven, digitally advanced, and have a proven ability to successfully recruit, develop and retain an effective team that are motivated professionals geared to inspire external agency partners and the organization to deliver best-in-class integrated marketing plans.

What's Next?

Upfield is an employer committed to diversity, inclusion, and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience and knowledge. We ensure job adverts are free from unintentional bias._
No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics._

- #LI-HYBRID_