Product Marketing Manager - Toronto, Canada - illumin

illumin

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

illumin is a leading technology company that provides marketers with a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend.

Our journey automation technology,

illumin, offers planning, buying and real-time intelligence from one platform. With proprietary Artificial Intelligence,

illumin brings unique programmatic capabilities to close the gap between advertising planning and execution. illumin is headquartered in Toronto with offices throughout Canada, the U.S., Europe, and Latin America. For more information, visit

here
Reporting to the Sr. Director of Product Marketing, you'll be part of an agile marketing team that is eager to take the advertising tech world by storm

You'll work on messaging to drive the value of our platform to prospects, general at first then over time by vertical.

As we enter new markets, we'll look to you for research, TAM, and competitive analysis.

You'll be responsible for working with sales to create enablement material, working with our designer on execution, and with our sales support manager on delivery.

You'll understand how our material performs and update as needed.

You'll be one of the main conduits for feedback from the market, sharing that with the product team for updates and new features.

You'll work alongside the rest of the marketing team, focused on campaigns, driving awareness and leads, and customer retention. From time to time, you'll also be asked to play board games, enjoy a team dinner, or maybe even tell a joke

What You Will Do:

Contribute to the product message house with features, benefits, and values
Get creative with catchy headlines to draw attention to features of the product
Put together decks and onepagers that will help sales close more business
Look at market data to influence new areas we can grow into
Work alongside sales, and conduct win/loss calls to collect and share feedback with product
Prepare release notes and contribute to marketing campaigns/GTM strategies to promote new products and features

What You Will Bring:

3+ years' experience in product marketing
Strong technical knowledge of software platforms and comfort communicating concepts and capabilities to nontechnical users
Product Marketing competencies across GTM messaging, customer insights, content creation, and storytelling
Sales enablement experience creating content to drive and close deals
SaaS experience, martech and adtech is an asset
Experience working with sales and product/engineering

What You Will Get:

An inspiring and familyfocused culture with offices around the world
A competitive compensation package
Comprehensive health and dental benefits including life and disability insurance
An unlimited vacation policy
Generous parental leave benefits with a topup plan
Time with our executive coach and Chief Empowerment Officer to assist in your growth and professional development
Participation in our Employee Recognition Awards program
An annual education and learning stipend
Corporate rates and perks including fitness membership discounts
Embrace and promote our company values, listed below:
Ignite:Have the courage to experiment, innovate, ask, and create

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Flow:Be your authentic self and connect through diversity, equity, and inclusion
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Soar:Encourage passion without limits, elevating yourself and others
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Grow:Flourish in a community rooted in support and appreciation

GREAT PLACE TO WORK

DISCLAIMER
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DIVERSITY, INCLUSION & EQUAL EMPLOYMENT OPPORTUNITIES
illumin is committed to the principle of equal employment opportunity for all our people
_ and _to providing a work environment free of discrimination and harassment.

We expect and require the cooperation of all our people in maintaining an environment with mutual respect by and for all our employees and applicants.

Let us know what we can do to help you be successful during your recruitment experience at illumin.