Web Analytics Manager, Adobe Analytics - Toronto, Canada - Cardinal Path

Cardinal Path

Verified Company

Toronto, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Company Description

Cardinal Path, part of dentsu, is a leading digital analytics and digital marketing firm focused on delivering insight, understanding and outcomes that create a competitive advantage for our clients.

We engage at the strategic, business, and technical levels to generate tangible and quantifiable value for our partners. Our clients include brands such as Bridgestone, Johnson and Johnson, Pfizer, Asics, and hundreds of others.

Cardinal Path's mission is:
To know. To Share. To be our partners' competitive advantage. And our company culture reflects the importance of our people's expertise, wellness, and happiness in everything we do.

Job Description:

Duties & Responsibilities:

Client Delivery

Ensure the successful completion of the agreed upon project deliverables within statement of work ("SOW") scope, time and budget with quality while consistently exceeding client expectations across all the Merkle | Cardinal Path service offerings
Proactively manage and foster client relationships by acting as a strategic advisor to the client using a keen understanding of the client's business and marketing objectives, not only the current project
Conduct regular client communication, expectation setting and management, as well as providing strategic direction
Proactively identify potential issues and provide solutions to correct any scope/budget deviations.
Act on the client satisfaction survey results for the portfolio, ensuring quality improvement plans are developed and executed

Practice Development & Mentorship

Work with the lead responsible for the Digital Intelligence practice area to develop and grow that practice area by creating and cultivating lasting relationships with both clients and internal teams
Work with the members of the DI team, from junior to senior to help them improve their understanding of the DI industry, improve their client communication skills, create professional development plans, and better understand how our DI offerings fit into the big picture for our clients
Work with others to ensure collaboration across domains, to help proactively manage issues, and create overall plans for achieving annual and longterm goals
Ongoing practice and process development looking for ways to improve and streamline Merkle | Cardinal Path's processes to not only deliver a superior service to our clients, but also to improve our efficiency and profitability

Business Development & Account Strategist

Identify and cultivate new business opportunities with existing and new clients by promoting ideas that align with client's business, consumer, and brand objectives across all domains within Merkle | Cardinal Path's offerings
Conduct and actively use strategic client planning to identify growth opportunities
Assist in developing and delivering proposals and statements of work ("SOW") ensuring scope is clearly defined and costs match what is outlined in the project plan

Thought Leadership & Knowledge Sharing

Author Blog posts
Host webinars and Lunch and Learns (internal)
Speak at conferences, contributing to white papers and case studies
Training (both internal and external)

Qualifications:

4+ years working in the field of digital analytics and digital marketing working in a client results service organization, preferably an advertising agency or management consultancy, is preferred
4+ years onthejob experience with web analytics tools such as Google Analytics, Adobe Analytics, Coremetrics and WebTrends
Minimum of 3 years' experience in advanced web analysis methodologies, such as the following:
Deep clickstream analysis
Experimentation and testing
Personalization
Competitive analysis
Social analytics
Mobile
Surveys
Other digital measurement technologies
Experience in creating strategic measurement plans, technical documentation and supporting full implementation of analytics tools
Experience using debuggers, completing related QA processes, and issue resolution
Experience in creating and presenting analysis with insights to stakeholders/clients, utilizing advanced storytelling skills
Proficiency with enterprise analytics data management and data science tools (ex. R, SPSS, BigQuery, Oracle, Tableau)
Excellent communication skills including verbal, written and data visualization with experience creating clear, concise, and professional documents
Exposure to Tag Management tools (Google Tag Manager, Adobe Tag Manager)
Certifications in Google Analytics and/or Adobe Analytics
Expert Excel skills (Pivot tables, conditional formatting, advanced formulas)
Comfortable presenting findings and providing training on analytics tool usage
Bachelor's degree, advanced degree preferred
Exposure to project management skills, business process redesign principles, tools and techniques is a plus