Audience Development Specialist - Burnaby, Canada - Overstory

Overstory

Verified Company

Burnaby, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

You're ambitious and results-oriented. Your ideas are sparked by creativity but driven by data. You thrive in a startup environment where you can work autonomously and test new ideas. You understand full-funnel marketing, from brand awareness to nurturing to increasing the lifetime value of a paying customer.

In this role, you will report to the CEO and work closely with the marketing team, GMs, and Managing Editors to drive initiatives that grow our paid membership base across multiple publications across Canada.

You'll be involved in managing and executing marketing campaigns, setting targets, running tests, measuring results, and more.

This is an exciting, full-time role for a strategic thinker who is ready to build with us.

We're getting ready to roll out membership programs for almost all of our brands, and our current membership programs have a lot of opportunities to grow.

This is a newly created role for someone who is not afraid to take creative risks and who is excited to help shape our programs for the future.

This is a remote position based anywhere in Canada.

About you:

You have 3+ years of experience working in a memberships, loyalty, or demand gen marketing role
Ideally, you have experience working on a memberships program for a news organization
You have a proven track record working with marketing leaders and teams to increase conversion rates down the funnel
You have experience with online and offline marketing tactics
You know how to set good targets and pivot when necessary
You're a datadriven and proactive problem solver
You have excellent written and verbal communication skills
You have high attention to detail and a strong sense of urgency

In this role, you'll have the opportunity to:

Develop and execute marketing campaigns that promote audience engagement and growth
Work crossfunctionally to map out the subscriber journey from reader to subscriber to a paid member
Work with marketing and content teams to review and evolve key messaging that clearly communicates membership value
Test and iterate new ideas
Measure and report on metrics and identify new areas of opportunity for growth
Work with GMs and Editors to ensure all strategies align with brand guidelines and assist in executing campaigns

Perks of working with us:

Fulltime position with a competitive compensation package
Competitive bonus structure
Comprehensive health, dental, and vision benefits
Flexible work hours and vacation policy
A commitment to an open, inclusive, and diverse work culture

Who we are:

Overstory Media Group is an independent media company that delivers high-quality, fact-based journalism and storytelling to the communities we're in.

At OMG our goal is to empower communities - connected by geography, industry, or interest - with information delivered by the people within them.

We do this by identifying journalists, creators, and existing brands who share in this belief and provide tools, resources, and financial support to help them create in their communities.

Today we have 14 community brands across Canada under our umbrella. We plan to continue building - with a plan to launch 50 new community brands in the coming years.

Some of the newsletter-based journalism outlets we've built to date include Capital Daily, Vancouver Tech Journal, Burnaby Beacon, and Fraser Valley Current.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our mission as a company is to provide an equal opportunity that caters to inclusion and diversity within the workplace and extend our services within the community as a brand. We recognize and value individual differences and are committed to upholding this value to mirror the diversity within our country._