Market Research Analyst - Edmonton, Canada - Alberta Motor Association

Alberta Motor Association

Verified Company

Edmonton, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

AMA:

YOUR MARKET RESEARCH

_influences _CORPORATE
_success_.**- Posted: _

Closing: Until Filled_
Location: Edmonton South (Hybrid)_

For you, there's no such thing as too much information. The more you have, the more you get to roll up your sleeves and dig into the details. You're passionate about analyzing market intelligence to support product development and management. You don't stop digging until you have the information you need to help others make informed decisions. After all, knowledge is power.

WHAT MOVES YOU

You're a problemsolver with a knack for analyzing issues and finding the perfect solution.
You're creative when it comes to sourcing information and evidence to support findings.
Your relentlessness to finding sources of information is hard to come by and we like that about you
You're an excellent communicator (both written and verbal) with the ability to understand the needs of nontechnical business owners.
You're able to easily digest large sets of data for statistical analysis and relevancy.
You don't need anyone to light a fire under you. You know what needs doing and you get it done.

WHAT YOU'LL DO

Report to the Manager, Market Research and GIS.
Produce and study market information, plus analyze internal and external reporting, to help inform decision making.
Conduct primary research activities such as survey design, analysis, insights and presentation.
Meet with business stakeholders to better understand their needs and recommend the appropriate research solution, such as surveys or focus groups.
Prepare reports on market, distribution channels, volumes, portfolio profiles, customer experience and competitor results.
Interpret data, create presentations and make recommendations.
Identify market influence, competitor product lines, value propositions and marketing activities.
Research available sources of information regarding markets, customers, opportunities, competition, performance, potential, developments, products and services.
Communicate with the sales team, brokers, competitors, vendors, suppliers, industry associations, government agencies and professional organizations to gather relevant information and intelligence.
Develop product and pricing recommendations that support strategic objectives.
Provide intelligence and segmentation information to sales and marketing teams to inform business development activities.
Design and implement surveys to identify brand positioning and value proposition relevance.

WHAT YOU'VE DONE

You have a postsecondary education in Business, Economics, Statistics, Psychology, Market Research or a related discipline and/or equivalent experience.
You have training in statistical analysis using industry accepted software (SPSS).
You have an understanding of database analytical tools.
You have experience or been trained in conducting primary and secondary market research.
Training with GIS (Geographic Information Systems), such as ArcGIS would be an asset.
You have experience with working with third party suppliers.
You have experience in brand tracking, conjoint analysis and discrete choice.

WHAT YOU'LL GET

Competitive salary.
Flexible benefits.
Outstanding employerpaid Retirement Saving Program.
Great AMA discounts.
Unlimited learning opportunities.
Paid vacation and Me Day.
Free parking.
Available rotational work from home options. Friendly smiles from all levels of the organization.

We thank all applicants for their interest; however, only those selected for an interview will be contacted.