Ontario Sales Manager - Milton, Canada - Fresh Start Foods Canada Ltd.

Sophia Lee

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Sophia Lee

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Fresh Start Foods Canada Ltd.


Join one of the BEST teams in the Industry:

At Fresh Start Foods you'll find qualified professionals that stand out with their experience and understand that customers are at the centre of everything we do.


We are seeking individuals:

  • Who are customer centric
  • Who are able to deliver on their commitments
  • Who value individual excellence and collective performance
  • Who care and give back sustainable agriculture, the environment, corporate citizenship
  • Who go above and beyond to provide options for our customers
  • Who understand the foodservice/hospitality/retail business and bring extensive knowledge and experience

Fresh Start Foods Canada Ltd was founded in 1993 to provide Foodservice and Retail Customers with a fresh alternative. An outstanding supply network, efficient distribution through our three regional locations, and our thoroughly modern, SQF certified, processing plant are all part of our commitment to provide the freshest fruit and vegetables possible.


Fresh Start Foods is currently seeking a full time
Ontario Sales Manager to join our team in our
Milton, Ontario location.**Reporting to the Director of Sales of Fresh Start Foods (Milton), the Ontario Sales Manager has overall responsibility for leading all Street Sales related activity within the Company. The Ontario Street Sales Manager is a hands-on sales professional who spends quality time in the trade with customers and supports the success of the Fresh Start Sales professionals to achieve or exceed budgeted sales results.

Leading a team of 10 sales professionals covering the Ontario marketplace, the incumbent is responsible for developing and executing the overall street sales strategy & diversification avenues to develop partner relationship strategies for Fresh Start Foods


Duties and Responsibilities:


  • Responsible for the overall growth of existing business within an established customer base
  • New business development / prospecting new accounts / new territories that aligns with our strategic growth objectives.
  • Development and execution of a strategic new business development approach.
  • Conduct business review meetings with major customers
  • Develop and maintain a direct marketing program and leverage communication processes and tools to enhance products and services
  • Develop marketing and branding initiatives to enhance and support the Company's position within the marketplace
  • Ensure that all budget targets are met or exceeded.
  • Establish and oversees setting the goals and objectives of the sales team
  • Responsible for overall performance reviews in addition to hiring, training, managing and mentoring the sales team
  • Participate in the overall development of the Annual Operating Plan and the Long Range Plan.

Skills, Qualifications, and Experience:


  • Post-Secondary Education preferred (College Diploma or University Degree) with an emphasis / specialization in Marketing, Sales or Business Administration
  • 5 years of relevant sales and marketing experience (preferably in a produce, food processing, or distribution / logistics environment)
  • Proven track record of successful company branding and marketing channel development with chefs, foodservice distributors and key accounts (multichain)
  • Effective communication, passion and belief, decisiveness, connection with employees individually, and a commitment to team building.
  • Proven track record of leading growth initiatives and expanding business in both current and new clients
  • Proficient in leadership, organizational, multitasking and presentation skills
  • Strong business acumen, budgeting, strategic planning to align growth opportunities with Company valueadded strengths
  • Strong PC skills, proficiency with Google and Office software and strong written and verbal communication skills
  • A broad knowledge of the technical aspects involved in managing employees in a fastpaced, customerfocused environment that continues to grow
  • 20 % Travel is required (within Canada and US)
We thank all applicants for their interest, however only those selected for the next stage will be contacted.

Fresh Start Foods is an equal opportunity employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people.

All qualified applicants and employees will receive consideration for employment, or in terms or conditions of employment, without regard to any enumerated or analogous grounds of discrimination, including race, religious beliefs, colour, gender, gender identity, gender expression, physical disability, mental disability, age, ancestry, place of origin, marital status, source of income, family status, sexual orientation or status as a qualified individual with disability.

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