- Your up-to-date resume.
- Job specific cover letter.
- We recommend you save a copy of the job posting for reference throughout the recruitment process.
- Leveraging your knowledge and expertise, you will define, socialize, and lead marketing strategies and plans that align with and support our corporate strategy and product-specific objectives.
- Drawing on your creativity and organizational skills, you will manage the development, production, implementation, and evaluation of national marketing programs and campaigns to targeted market segments. You will develop campaign guidelines and provide advice and guidance to field staff on the implementation and use of donor / registrant acquisition, retention, and recognition programs.
- Utilizing your strong attention to detail and prioritization skills, you will develop and manage annual budgets by developing annual financial plans and regularly forecasting throughout the fiscal year as well as understanding return on investment.
- Concentrating on your demonstrated analytical and problem-solving skills, you will leverage data and insights to drive targeted marketing strategies for all marketing campaigns, programs, and activities. You will develop a contact strategy that optimizes the timing, frequency and sequencing of marketing and communication activity at key moments in the donor's lifecycle to maximize return of investment.
- Using your excellent interpersonal and communication skills, you will manage projects and develop strong collaborative relationships with integrated teams and other external partners.
- You will be responsible for coordinating regular reviews of marketing programs / campaigns and establishing a monitoring system to obtain feedback to determine where changes/revisions may be required. As necessary, prepare recommendations for revisions to programs based on these reviews and feedback.
- Focusing on your continuous improvement and growth mindset, you will seek ways to continuously improve performance as well as meet and surpass goals. Seeks ways to do things faster, better, and at lower cost, while creating a sense of urgency to get things done.
- Possessing an ability to lead and work collaboratively across a diverse team, you will provide the resources, tools, autonomy and support necessary for employees to deliver the desired results to achieve objectives and priorities. Ensure employees receive feedback on their performance on a regular basis and provide development opportunities.
- You will perform other related duties as required.
- Completion of a university degree in Business Administration or related field.
- 5 to 7 years of experience in marketing, market segmentation, business, or an equivalent combination of education and experience.
- Experience in integrated marketing across the full donor / customer lifecycle (e.g., awareness, consideration, acquisition, retention).
- Experience developing marketing and product plans.
- Experience meeting the needs of culturally diverse prospects.
- Above average oral and written communication skills.
Marketing Manager, Strategy Planning - Brampton, Canada - Canadian Blood Services
Description
Please note this role will work in a hybrid environment. The successful candidate must be located near a Canadian Blood Services site and will be working a mixture of on-site and off-site work based on the parameters for our operations to meet the needs of our donors, our staff and our communities. Currently, employees are expected to have an in-person presence for at least 40% of their work time. This requirement may vary depending upon circumstances.
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Job category: Communications, marketing and public affairs
Job posting ID: 5785
Employment status: Regular full-time
Classification: PTS/MGT/IT B
Salary/Rate of pay: $88,566 to $106,890
Application deadline:
Application requirements:
Do you currently work for Canadian Blood Services? All employees must apply via the .
Together, we can make all the difference in the lives of others.
Be part of a dynamic, collaborative and caring organization committed to saving and improving lives. Thousands of patients depend on us every day for reliable access to safe blood, plasma, stem cells and organs and tissues.
If you are looking for a rewarding experience with a values and mission-driven team, join Canada's Lifeline and make a meaningful difference.
We acknowledge that the work of Canadian Blood Services spans many Territories and Treaty areas across the country, and we are grateful for the Traditional Knowledge Keepers and Elders who have guided us in this important work. We recognize the land and waters that have inspired our work and offer gratitude to those Indigenous peoples on whose territory we work, live and play.
About the role
Canadian Blood Services is looking for a regular full-time Marketing Manager, Strategy Planning, and Integratio n to join our dynamic Strategy Planning and Integration team in our Public Affairs division .
The Strategy Planning and Integration team is responsible for supporting Canadian Blood Services by creating multi-product integrated recruitment campaigns.
In this role, you will be responsible for developing CBS's integrated multi-product marketing strategies and plans to support our national objectives and developing, implementing, and evaluating national marketing campaigns and programs that are data-driven and target specific market segments in order to increase participation in Canada's Lifeline. Further, you will be responsible for building, managing, and developing a high performing team of marketing professionals.
Formula for success
Desired education and skills
What you can expect
• This role will work in a hybrid environment with requirements to be onsite at Canadian Blood Services location 40% of the time/2 days of the week.
• You will be required to travel within Canada.
Diversity and inclusion play a vital role in ensuring health equity for patients across Canada. We are committed to reflecting Canada's population in our organization and fostering an environment where all employees can be their authentic selves, with equal opportunities to succeed and contribute.
Canadian Blood Services requires that all employees be fully vaccinated (COVID 19 vaccine doses as approved by Health Canada), subject to any medical or other human rights considerations. Persons who have been vaccinated outside of Canada must contact their local Public Health Unit in order to obtain a vaccine equivalency certificate.
If this role resonates with you, we encourage you to apply by providing your up-to-date resume. This could be your first step towards a meaningful and inspiring career. Come to work each day knowing that you save lives.
We thank all applicants for their interest. However, only those considered for an interview or those invited to participate in an assessment will be contacted. Applicants who require accommodation should discuss their needs with us.