Senior Paid Media Strategist - Calgary - Directive

Description

Senior Paid Media Strategist (Remote Canada) - Future Opening

Join to apply for the Senior Paid Media Strategist (Remote Canada) - Future Opening role at Directive.

Directive Consulting is a performance marketing agency for SaaS and Tech companies. We use Customer Generation, a proprietary methodology that focuses on SQLs and customers instead of traditional metrics like MQLs. We offer Paid Media, SEO/Content, CRO, and Video to our clients by creating comprehensive digital marketing strategies that allow our clients to hit their SQL targets, every time.

At Directive, we're always looking ahead to connect with talented professionals who excel at crafting strategies that elevate search visibility, developing compelling content, and delivering value to audiences. As we continue to grow, we're seeking forward‑thinking individuals who thrive in fast‑paced environments, are obsessed with analytics and storytelling, and are eager to make their mark in B2B tech and SaaS marketing.

Roles & Responsibilities

• Oversee and lead a collection of Paid Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and improvements
• Drive referrals via client relationships and professional network
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns across multiple channels
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Understand the value of Programmatic campaigns
• Responsible for personal productivity and utilization
• Work directly with Associate Director to ensure internal and client goals are being achieved
• Execute and optimize PPC advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROI

What You Offer (Qualifications)

• 3+ years experience at a performance/digital marketing agency
• Experience with B2B SaaS/tech clients in an agency setting
• Deep expertise across paid search and paid social advertising (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
• Proficiency in Google Ads, Facebook Business Manager, LinkedIn Campaign Manager
• Strong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions
• Ability to drive results and measure via OCT
• Proven measurable success with mid‑market or enterprise accounts
• Unique perspective on driving value for SaaS
• Ability to translate and articulate strategy and tell stories with data
• Competitive, curious, and a true problem solver
• Living on the cutting edge of the industry, always looking for opportunities to grow and share
• Organize, prioritize and manage multiple projects simultaneously
• Quality‑obsessed with stubborn dedication to advertising excellence
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• You encompass our core values through every interaction, internally and externally
• Effectively manage approximately five mid‑tier and enterprise accounts
• Meet and exceed department level OKRs, such as client growth and goal attainment
• Build client trust and relationships that create consistent renewals
• Cross‑sell services that align with client goals and objectives
• Clearly communicate results with client POV and executives
• Exceptional decision making, as it relates to strategic direction for accounts

What We Offer

We have a set living wage at Directive

Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle, including a 100% employer‑paid plan for you and a 50% employer contribution for your dependents

Mental: Access to certified therapists through Spring Health, membership to Headspace

Physical: Gympass

Time Off: Unlimited PTO (2‑week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

Financial: Traditional and Roth 401(k) with a 3% company match

Bonus: Annual bonus based on tenure, which scales in total amount over time

Annual Anniversary Trip with peers and executive leadership for fun and entertainment

Work Environment Requirements

As a remote‑first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate with our colleagues through virtual meetings (Zoom), and Slack. In this role, you will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary. Due to the nature of this role, you must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.

To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.

If you require reasonable accommodations in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, direct your inquiries to

Additional Information

At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing and Advertising

Industries

Advertising Services

Referrals increase your chances of interviewing at Directive by 2x.

Get notified about new Senior Media Strategist jobs in Calgary, Alberta, Canada.