Content Creator - Burnaby, Canada - Tai Beauty Group Limited

Tai Beauty Group Limited

Verified Company

Burnaby, Canada

2 weeks ago

Posted by:

Sophia Lee

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Job Summary

Build strategic social media calendar to align with brand campaigns, product launches, retailer calendars and other marketing initiatives
Pitch strategic social media content ideas to grow engagement on social media, with our primary channels being Instagram and TikTok
Video content creation, from ideation to filming to posting, for Instagram Reels and TikTok. Must be comfortable being in front of the camera
Develop creative briefs for content across all social media channels and collaborate with our design team to ensure successful execution
Monitor campaignspecific social media KPIs and maintain a monthly performance dashboard. Present insights to marketing team and coCEO monthly
Track social media performance of leading brands on social, as well as competitors and other CPG industry leaders. Report findings to Marketing team as needed
Stay updated on social media best practices and trends, experimenting with innovative strategies to boost engagement and grow followers.
Coordinate social media schedule with Customer Experience team
Manage social media brand collaborations and contest from ideation to execution
Collaborate with external content creators to produce compelling and engaging content
Work closely with the Influencer & Partnerships Team to leverage opportunities on earned platforms.
Generate content for diverse marketing platforms, including paid ads and other channels as required

What You Bring:

2+ years experience in social media, content and communications (ideation, coordination and strategy)
You live and breathe social media and current popculture trends
Creative and strategic thinking, content ideas come naturally to you
Video editing skills: You are very familiar with TikTok & Reels editing and optimization
You are comfortable being featured on our social media channels
Self starter that can manage multiple projects and daily tasks
Experience in CPG is an asset, but not required