Digital Marketing Specialist - Hamilton, Canada - Mabel's Labels

Mabel's Labels

Verified Company

Hamilton, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Mabel's Labels is the leading provider of personalized kids' labels to families across North America.

Our mission is to delight our customers and community, make their lives easier and keep them connected to what they value the most.

For the last 20 years, we've been selling durable and waterproof peel-and-stick labels to parents who want to avoid germy mix-ups and lost items at school, camp, and daycare.

What began as a small venture by four moms has grown into a thriving and successful e-commerce business.

We have a vibrant, collaborative workplace culture and at Mabel's Labels we value teamwork and find ways to celebrate the contributions of all employees.

Located in Hamilton, Ontario, we look for individuals that can bring creativity, passion and integrity to our close-knit team. We also like to keep an open mind and have a desire for continuous improvement. While our company has grown over the years, we've never lost that start-up spirit

Responsibilities:

Uses technical knowledge to build and optimize campaigns, as well as advanced flows and segments in Klaviyo platform
Collaborate with software and technology team to enhance CRM integration with ecommerce platform

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Data Analysis and Insights_

Lead the use of ecommerce analytics tools including Google Analytics (GA4) to monitor and evaluate performance of marketing campaigns, ecommerce strategy and customer journeys
Manage and optimize tracking using Google Tag Manager to ensure accurate data collection across digital touchpoints
Collaborate with technical team to implement event tracking, ecommerce tracking, and custom tracking solutions for marketing activities
Leverage LookerStudio to create interactive dashboards and visualizations that enable stakeholders to gain realtime insights into ecommerce performance
Interpret complex data trends, identify areas of improvement, and formulate actionable recommendations with a focus on improving customer acquisition, customer journey and retention
Prepare monthly, quarterly and annual reports that effectively and succinctly communicate web store results and KPIs

Web and E-commerce

Collaborate with marketing, customer experience and software teams to continuously optimize ecommerce websites with a focus on conversion rate optimization
Lead website user testing initiatives and make actionable recommendations
Advise on best practice in User Experience
Ensure web stores are compliant with current privacy and accessibility legislation
Work in Magento to make content updates and execute weekly promotions in step with our marketing promotional calendar
Act as a support and strategic partner to

Digital Marketing Specialist:
paid advertising

SEO

In collaboration with SEO agency, develop and execute SEO strategies to improve organic search rankings, increase website traffic, enhance the online visibility of our brands and monitor web store health
Collaborate with software and technology team on the implementation of technical SEO improvements
Collaborate with product, customer experience and marketing teams to make SEO recommendations and resource improvements
Leverage Google Analytics and other SEO tools to analyze keyword performance, track organic search traffic, and identify opportunities for optimization
Act as internal advisor on SEO best practice in product development, content strategy and website improvements
Ongoing commitment to professional development to advise company on new and emerging SEO best practices

Requirements:

Undergraduate degree in Business, Marketing, or equivalent work experience
Minimum 35 years experience in Marketing, Digital Analysis or a similar field
Experience using Klaviyo
Expertise in Google suite of tools, including Google Analytics (UA and GA4), LookerStudio, Google Tag Manager
Experience with creating goals, events, and enhanced ecommerce tracking in Google Analytics
Ability to set up and manage advanced tracking configurations using Google Tag Manager and data layer enhancements.
Strong analytical skills and the ability to work with datasets to extract actionable insights
Working knowledge of html and CSS
Strong skills in Microsoft Office
Experience working with an ecommerce platform; Adobe-Magento Enterprise an asset
Commitment to professional development in the areas of SEO, Email Marketing, Ecommerce and ability to impact strategy and transfer knowledge
Curious and committed to ongoing professional development and learning
Highly collaborative
Selfmotivated
Thrives in a fastpaced environment
Excellent analytical and problem solving skills