Marketing Manager - North York, Canada - Coral Club International

Description

• Develop and implement a comprehensive communication strategy in the region
• Plan and evaluate marketing activities by blending global vision with localized strategies to cultivate a strong, communitydriven presence in North America
• Ideate, justify, and rigorously test marketing activities
• Manage and maximize the local marketing budget, ensuring strategic and impactful resource allocation aligned with our growth objectives

• Lead the local marketing team by curating their work, implementing new processes, and enhancing existing ones to ensure the department's success.
• Synchronize plans with the sales department, supporting proactive collaboration to drive holistic growth and market influence

• Safeguard our brand's reputation and cohesiveness in the local market, creating meaningful and resonant connections with our audience
• Elevate brand awareness in the local market by conceiving and executing captivating health and wellnesscentered projects that engage and inspire our audience

• Support regional and local events, orchestrating engaging event promotion plans
• Strategically support sales activities, focusing on consumer reactivation, dealer acquisition, and orchestrating engagements that resonate with the regional audience
• Manage the effectiveness of performance advertising and lead datadriven decisionmaking to optimize our market positioning and customer engagement.
• Devise and implement a compelling strategy for training the local dealer network, embedding them with a deep understanding of our products and business ethos

• Minimum of 5 years of comprehensive marketing experience with at least 2 years in a managerial capacity
• Native American English speaker
• Passionate about health and wellness
• Proven success in developing and implementing successful marketing strategies in a related industry, particularly in health and wellness or network marketing
• Exceptional leadership and team management skills, with a demonstrated ability to motivate and drive performance within a team
• Strong strategic thinking, with the ability to develop innovative and compelling marketing plans and initiatives
• Outstanding verbal and written communication skills with an ability to effectively convey brand messaging and strategy
• Proficient in data analysis, insight extraction, and performance assessment to perform strategic decisionmaking

• Flexible schedule
• Paid time off
• Vision care

• 8 hour shift
• Monday to Friday

• Marketing: 5 years (required)

• North York, ON (required)