Digital Marketing Strategy Manager - Mississauga, Canada - JTI - Japan Tobacco International

JTI - Japan Tobacco International

Verified Company

Mississauga, Canada

3 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

We're JTI, Japan Tobacco International and
we believe in freedom. We think that the possibilities are limitless when you're free to choose.

In fact, we've spent the last 20 years innovating, creating new and better products for our
consumers to choose from.

It's how we've grown to be present in 130 countries.

But our business isn't just business. Our business is our people. Their talent. Their potential. We believe
when they're free to be themselves, grow, travel and develop,
amazing things can happen for our business.

That's why our employees, from around the world, choose to be a part of JTI.
It is why 83% of employees feel happy working at JTI. And why we've been awarded
Global Top Employer status, nine years running.

So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.

Digital Marketing Strategy Manager - Head Office - Mississauga - 12 months

About JTI

JTI-Macdonald Corp., established in 1858, is one of Canada's oldest and leading tobacco companies employing approximately 500 employees across the country with the headquarters in Mississauga (Ontario), manufacturing facilities in Montreal (Quebec) and sales offices across the country.

JTI Canada is a member of Japan Tobacco International (JTI) producers of some of the worlds most recognizable tobacco brands.

For the sixth consecutive year, we have been certified as a Top Employer ranked #3 in Canada and #1 in North America for 2023.

In addition, JTI was certified a Global Top Employer for the ninth consecutive year among only 15 other Global Top Employers.

JTI is a leading international tobacco and vaping company, with headquarters in Geneva, Switzerland and an international workforce of 48,000 employees.

Our world-renowned brands are available in over 130 markets.

Though the tobacco industry is changing, JTI remains committed to provide adult consumers with a choice of a wide portfolio of quality products including those with the potential to reduce the risks associated with smoking.

Position Purpose:

Lead the development of digital and innovation strategies for the marketing and sales teams while focusing on other JTI priorities.

Manage the optimization of existing digital B2B/B2C marketing platforms, digital marketing strategies, and online campaigns while facilitating project management alignment across all stakeholders.

Develop recommendations based on internal and external factors to minimize risks and formulate digital plans to achieve long-term goals.

Responsibilities and Duties:

Develop digital marketing strategy by partnering with the appropriate crossfunctional partners including marketing, sales and external agencies to deliver CRM and loyaltyrelated marketing strategies and plans.
Align CRM & Loyalty strategy to business objectives and to a broader customer engagement strategy.
Oversee any social media channels, including developing social media content calendars, planning and developing content with agencies.
Analyze, research and present ecommerce B2B/B2C marketing performance reports to management and stakeholders.
Oversee and lead in the prioritization of work streams to accomplish initiatives and ensure the success of all execution of digital initiatives.

Required qualifications and skills:

Successful completion of a post secondary degree or diploma in digital marketing combined with 5+ years relevant business experience in emerging technologies.
Demonstrated ability to manage multiple projects, programs and priorities in a fast paced, dynamic environment
Marketing background with a history in a regulated environment is an asset
Passion for data analytics and knowledge with tools/resources used to measure success (such as Google Analytics, Mailchimp, HeyOrca, Hootsuite).
Interest in upskilling for a digital world and technology trends, an openness to learning new tools and adapting how you work
Must have a strong understanding of process design and technology
Highly developed and proven ability to quickly learn new technologies and develop new methodologies
Experience using agile methodologies when conducting work
Flexibility and the demonstrated ability to prioritize activities
Demonstrated ability to be creative and effective in issue resolution by understanding painpoints (internally and externally), and the short and longterm technology and market trends that are relevant
An understanding of industry needs and their impact on JTI
Regular communication with leadership team: engage influence and align with senior stakeholders on important initiatives
Exceptional presentation and writing skills with ability to adapt to various audiences

Additional Information