Marketing Director - Richmond Hill, Canada - MTY Group

MTY Group

Verified Company

Richmond Hill, Canada

1 week ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Marketing Director

About this Role:

The Marketing Director will report directly to the VP Marketing Strategies.

Reporting to:
VP Marketing Strategies

What we offer

3 weeks vacation and 5 mobile days
Flexibility to work from home
Employee Profit Sharing Plan with matching employer contributions
Monthly company wide recognition awards with quarterly and yearly winners
Casual business attire workplace
Standard or extensive company health and dental plans
Health spending account and Wellness spending account
Employee Assistance program with access to a wide range of services from mental health to legal and financial coaching
2000$ reimbursement for professional designation costs or continuing education

Responsibilities:

Strategic Leadership:

Collaborate with senior management in strategic planning process and develop annual marketing KPIs with planned budget/spend to deliver.
Develop and implement comprehensive marketing strategies aligned with company goals.
Provide strategic direction and vision to the marketing team.

Team Management:

Lead, mentor, and manage a highperforming marketing team.
Foster a collaborative and creative work environment.

Budget Oversight:

Manage and optimize the marketing budget to maximize ROI.
Ensure costeffective allocation of resources across various marketing channels.

Brand Management:

Maintain and strengthen brand identity through consistent messaging and visual representation.
Oversee the development of marketing collateral and brand assets.

Campaign Development and Execution:

Drive the development and execution of integrated marketing campaigns.
Monitor and analyze campaign performance to make datadriven adjustments.

Market Research:

Stay informed about industry trends, competitor activities, and market dynamics.
Use market insights to identify opportunities and threats.

Cross-Functional Collaboration:

Collaborate with Ops team, product development, and other departments to align marketing strategies with overall business objectives.
Ensure seamless communication and integration across teams.

Relationship Building:

Build and maintain relationships with external partners, agencies, and vendors.
Negotiate and manage contracts with thirdparty service providers.

Qualifications:

Education:

Bachelor's or master's degree in marketing, Business Administration, or a related field.

Experience:

7+ years of proven experience in progressively responsible marketing roles in a consumer facing industry, with a minimum of 3 years in a leadership position.
Foodservice/Restaurant industry experience preferred

Leadership Skills:

Strong team management skills and ability to influence at senior management level
Cross functional team leadership ensuring critical paths, details and timelines and deliverables.

Strategic Thinking:

Ability to think strategically and translate business goals into effective marketing strategies.

Analytical Skills:

Strong analytical and datadriven decisionmaking skills.

Communication:

Excellent communication skills, both written and verbal.

Digital Focus:

Proficiency in marketing technologies, analytics tools, and digital channels to deliver off premise growth for online/mobile, loyalty and delivery channels.

Entrepreneurial:

Results driven, proactive selfstarter with the ability to adapt to changing market conditions and lead the team through evolving challenges.

Please note that any job offer will be conditional upon a background check, including a criminal record check

Job Types:
Full-time, Permanent

Work Location:
Hybrid remote in Richmond Hill, ON L4B 2N3