Head of Marketing - Toronto, Canada - Mortgage Automator

Mortgage Automator

Verified Company

Toronto, Canada

2 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

Mortgage Automator is an award-winning B2B SaaS in the financial technology (fintech) space with a strong focus on private lending.

It's a cloud-based loan management system that fully automates private lending businesses of any size: from document generation, compliance, and reporting, to helping manage investor relations, and more.

Driven by innovation, our software is constantly evolving to meet the needs of our customers. After becoming an established brand in Canada, we have since expanded to the U.S., Australia, and New Zealand.

We are bringing cutting-edge innovation to an industry that's been stagnant for too long. This is reflected not only in our approach to development but also in our people.

The Automator team consists of forward-thinking individuals with a strong drive to learn and find new ways of getting things done.

Head of Marketing & Social Media at Mortgage Automator

Job Title Head of Marketing & Social Media
Revision Date July 2023

Reports to CEO/VP of Customer Success
Department Marketing

Job Summary:
The Head of Marketing and Social Media will be responsible for leading the overall marketing strategy and day-to-day marketing and social media initiatives at

Key

Responsibilities:

1.

Develop and Implement Marketing Strategy:

Create a comprehensive marketing strategy aligned with company goals to drive brand awareness, lead generation, and customer acquisition.
Identify key market segments, target audiences, and opportunities for business growth.
Collaborate with crossfunctional teams to align marketing efforts with product launches and promotions.
Work with the Sales and Business Development teams to bring in best practices across sales operations including lead management/nurturing, sales funnel & flow, to CRM marketing management.

2.

Social Media Management:

Manage and oversee all social media channels (e.g., LinkedIn, Twitter,

Facebook, Instagram) to strengthen the company's online presence.

Develop engaging content and campaigns for social media platforms to drive user engagement, brand loyalty, and lead generation.
Monitor social media trends, track performance metrics, and continuously optimize strategies for maximum impact.

Job Description - Head of Marketing & Social Media

3.

Content Marketing:

Create compelling and informative content, including blog posts, whitepapers, infographics, videos, and webinars.
Ensure content is optimized for SEO and contributes to thought leadership in the mortgage lending industry.

4.

Digital Advertising and SEO:

Plan and execute digital advertising campaigns to attract potential customers and increase brand visibility.
Optimize website content and structure for search engine visibility, lead generation, and conversion.
Monitor and analyze website traffic, user behaviour, and conversion rates to improve online performance.

5.

Brand Management:

Develop and maintain the company's brand identity, ensuring consistency across all marketing materials and communications.
Manage brand reputation and proactively address any issues or concerns that arise.

6.

Marketing Analytics:

Utilize datadriven insights to measure the effectiveness of marketing campaigns and adjust strategies accordingly.
Leverage PPC, LinkedIn, Capterra, and Calendly to analyze data and drive lead volume.
Provide regular reports on key performance metrics, including ROI, lead conversion rates, and customer acquisition costs.

7.

Events & Publications:

Work with internal stakeholders and external partners to Project Manage events, sponsorships, publications and tradeshows.

Job Description - Head of Marketing & Social Media

Qualifications:

Proven experience (5+ yrs) B2B marketing in SaaS/Software or fintech industry.
Demonstrated success in developing and executing marketing strategies that drive lead generation and revenue growth.
Project Management skills and background are ideal.
Post Secondary in the Marketing field or equivalent skills and experience.
Experience in marketing to sales operations best practices and CRM use.
Proficiency in social media management tools, digital advertising platforms, and marketing automation software.
Strong analytical skills with the ability to interpret data and make datadriven decisions.
Deep understanding of SEO best practices and content marketing principles.
Knowledge of mortgage lending or financial services is a plus.