Content Strategist, Brand - Vancouver, Canada - Charitable Impact

Charitable Impact

Verified Company

Vancouver, Canada

4 weeks ago

Posted by:

Sophia Lee

beBee Recruiter

Description

About Charitable Impact

Charitable Impact is here to help each and every generous Canadian create the meaningful change they seek in the world.

Through the unique combination of our online giving tools, consultation services, and Donor Advised Fund - we equip donors (at any budget level) to manage all of their giving from one convenient place, engage their communities to amplify their impact, and donate in a variety of ways from cash to publicly traded stocks.

We take care of each other
Our team members enjoy competitive salaries, purposeful perks, and a culture that gives back and has fun doing it. We support each other, learn from one another, and grow together.

We're on an adventure to make giving an intentional and joyful part of daily life So, come and join us, and let's build a brighter future together.

What you'll do

As the Content Strategist, Brand, you will be responsible for further refining and communicating our brand across diverse audience segments in a clear and compelling way.

Working on the Brand Team and reporting to the Senior Manager, Brand Content Strategy, you will help position our products and services while deepening our overarching brand narrative.

A big part of this work includes a great deal of consultation and collaboration with people inside and outside the organization.

Through a range of inputs and research insights, you'll build on our brand's foundation, construct creative communications and campaigns, and shape the experience that prospective and current audiences have with Charitable Impact.

This role is critical to building out our brand narrative to help it reach the hearts and minds of charitable audiences across Canada.

This position is a 12-month temporary full-time contract covering a maternity leave.

We are a hybrid office, with team members working from home and in our Vancouver office. This role is remote eligible within Canada and requires availability during the Pacific Standard Time Zone business hours.**
Your responsibilities

Develop messaging frameworks and build brand narratives for our organization, products, giving programs, and services
Develop clear project and content direction briefs and meet with internal clients to provide strategic guidance and seek clarification on needs and deliverables
Manage the content calendar and provide strategic content direction and guidance to build brand awareness, drive user activity and increase brand discoverability
Partner with the video team to provide video strategy and direction including product education, charitable literacy, webinars, events, and social media
Collaborate with the Corporate Communications team on senior leadership's brands, annual reports, events and internal education
Collaborate with key internal clients to develop and enhance content including Brand Design, Corporate Communications, Growth Marketing, Product Design, Donor Experience, Cause Funds, and Charitable Investment departments
Connect with external stakeholders including Cause Fund changemakers to coordinate production of content
Act as a brand advisor and provide advisory support to different areas of the organization as appropriate
Collaborate with partners and stakeholders to build understanding of our product, markets and internal and external audiences which include averageincome Canadians, financial advisors and charitable changemakers

What we're looking for

5+ years of content strategy experience, or a combination of content strategy and relevant communications experience in positions of increasing responsibility and seniority
Experience developing and implementing content strategies and/or communications strategies, delivering product, and/or product marketing
Experience in developing brand and key messaging frameworks and tone of voice guidelines
Exceptional skill in facilitation, consultation, and bringing stakeholders together
Solid understanding of content and its role in user experience design principles and practices
Experience writing for web and mobile, including managing the content production process
Excellent communication, presentation, and analytical skills; the ability to communicate complex concepts clearly and persuasively across different audiences and varying levels of the organization
Proven ability to work independently and collaborate with a crossfunctional team
Rigorous approach to documentation and organization
An empathetic and curious professional who is willing to learn and grow with the team

Compensation
The expected starting salary range for this role is $90,000 - $100,000/year.

Total rewards
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Monthly donation matching. To encourage you to give.
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Vacation. An additional 6% of your salary will be paid out on each pay cheque.
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Flexibility. Flexible work schedules and remote work options.

Our people make us great
We love working with creative and open-minded people who bring imagination an