- Support in email marketing planning, including brief writing, managing creative development with the agency and timelines
- Conduct competitive research and analysis on customer behaviour and postmortems to drive desired function for credit card portfolio, present insights and recommendations for products suite
- Act as a liaison between Marketing, Creative Agency, Legal, Data team and other cross-functional teams to ensure alignment in all campaigns
- Drive customer behaviour using various tactics (campaigns, updates to their digital experience etc.)
- Help support our communications strategy by supervising analytics and providing strategic recommendations to improve KPIs such as: open rate, click rate and click to open rate
- Support the development email test concepts to optimize results; subject line, visual and CTA, etc
- Research email communications standard processes, trends and technologies to assist in email marketing strategy development
- Assist in monitoring, tracking, and communicating campaign reporting for Senior Management
- Co-Collaborate with lines of business across PC Financial (product strategy, credit risk, digital) and external suppliers (, marketing agencies) in support of various initiatives
- Support regulatory/operational initiatives as required.
- Support team with ad-hoc requests as needed
- Proofread marketing materials for clarity, grammar and spelling
- In school for marketing/business
- Experience with Microsoft Office (Excel, Word, PowerPoint)
- Analytical and problem solving skills
- Interpersonal and communication skills (written & verbal)
- Project Management and time management skills
- Financial competence
Product Marketing Co-op - Toronto, Canada - President's Choice Financial
Description
Referred applicants should not apply directly to this role.
All referred applicants must first be submitted through Workday by a current Loblaw Colleague.
Location:
500 Lakeshore Blvd. West, Toronto, Ontario, M5V 2V9When you hire great people, great things can happen.
PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we're collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.
Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.
Why This Role is Important:
We are looking for a hardworking and independent co-op student to support the PC Mastercard Product Marketing team. You will be responsible for assisting the Product Marketing Manager with the delivery of campaigns from concept to execution.
You will support in the marketing communication activities pertaining to customer base marketing for PC Financial Mastercard. Your duties will range from email execution & reporting to ad-hoc customer issues. The successful candidate will demonstrate strong skills in relationship management, autonomous, problem solver, curious, organized with great attention to detail and able to demonstrate their project management and operational skills.
What You'll Do:
What You Bring